This Week in the Media
October 29 - 8 November
Each week McSpotlight will be updated on how the world's press has covered McLibel,
McDonald's and multinationals in general.
[Long piece on the record breaking case]
McDonald's libel case is England's longest trial
By Patricia Reaney
Fri, Nov 1,1996
[Another piece on the record breaking nature of the trial - this time on the 'wire']
McLibel
TIME magazine
11th November 1996 ;Worldwide
England, Mclibel Trial: 2 years into a civil suit against 2 eco-activists
McDonald's may wish it hadn't picked this fight. The defendants, who
distributed leaflets in the 1980's criticising the chain's environmental
ethics and nutritional claims, have set up a web site (www.mcspotlight.org)
detailing their beef with the burger chain.
European Business News
Thursady 7th Novmeber, Europe
[Business programme broadcast throughout Europe, carried a short interview with Helen and Dave outside of the Court - broadcast on BSkyB in the UK]
London News Radio
1st November 1996, UK
BBC Newsroom SouthEast
1st November 1996, UK
London Today / Tonight (ITV)
1sr November 1996, UK
McSpotlight Awarded Four Grenades! TWICE!!
DisInformation
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Dear Web Publisher,
Congratulations on the acceptance of "Mc Spotlight" into DisInformation's subculture search engine. The materials that you have published at http://www.McSpotlight.org/ have been deemed as being within the top 1% of all documents on the WWW for quality and political/cultural importance by our staff of reviewers! It has been given our highest awards rating of Four Grenades!
 For the first time in the history of Western Civilization is the average person able to publish their documents to the world without intervening censors. This is an excellent opportunity to upset the information power paradigm that currently holds the reins of information to serve the political and cultural interests of the powers that be. If there are enough informed people, armed with the significant intellectual ammunition necessary to combat the distortion, innuendo, and cunning semantic subterfuge of the popular media, a paradigm shift can occur in this culture and we may be able to pull back from the brink of political and environmental catastrophe, before it is too late. I am sure that you yourself can see how the internet is being fashioned into the next corporate marketing tool. We think that we can take back the Internet as a medium of free information exchange. The majority of users do not go on-line to see ATT's home page, but to find information that would be hidden from them otherwise. Since we do not support the "Corporate World View" of our colleagues, we face corporate censorship at every turn. We do, therefore, ask your assistance in building this network of culturally alternative web sites and documents. We humbly offer you the use of our search engine (in which your materials are indexed) for use on your web-pages. It is only by providing a high level of information service to sites like yours that we can hope to be an integral part of this critical aspect of the internet community. Thank you in advance for helping to build a more informed tomorrow.
Award No. Two Dear Web Publisher,Congratulations on the acceptance of "McSpotlight on the Baby Milk Industry" into DisInformation's subculture search engine. The materials that you have published at http://www.mcspotlight.org/beyond/nestle.html have been deemed as being within the top 1% of all documents on the WWW for quality and political/cultural importance by our staff of reviewers! It has been given our highest awards rating of Four Grenades! |
Nearly Over: McJudgement Day In Sight
Morning Star; October 1996
Enviromental campaigners Dave Morris and Helen Steel at the Royal Courts of Justice in London yesterday, as they prepared to deliver the closing speeches in their long running libel case brought against them by the transnational McDonald's Corporation. The MCLibel case, as it is has become known, is already in the Guiness Book of Records as the longest running civil trial in British history.
