McDonald's yesterday told the owner of McMunchies sandwich shop in Milton Keynes to remove her sign or face legal
action.
Z Magazine
September 1996; USA
Two page article on McLibel.
Last Week in the Media
12 Septmeber - 18 September - Adopt-A-Store and SLAPPS. 22 August - 11 September - Mark Thomas' regular site to hang out: McSpotlight.
7 August - 21August - Big Mac in big trouble over late openings. 18 July - 6 August - Last year, 96% of Americans ate at
McDonald's; more than half the American population lives
within a three-minute drive of a McDonald's... 4 July - 17 July - How corporations are "flame-broiled"
on the Net. 27 June - 3 July - The second anniversary of the McLibel
Trial is celebrated in style. 20 June - 26 June - Squall reveals how McDonald's
is "gobbling the rainforests". 13 June - 19 June - The New Statesman runs a very
positive article on McSpotlight 30 May - 12 June - McDonald's 'used police sources' in
McLibel case, reports the Independent 23 May - 29 May - Red Pepper exposes Japanese racist myths
about 'healthy' McDonald's food 16 May - 22 May - A quiet week: 'An American Cowboy in
London' profiles McLibel witness Howard Lyman 9 May - 15 May - 'McMyths about McJobs': Strange
Spectator article defends low-paid work for young people 2 May - 8 May - Busy week, with McLibel featured on
satirical TV show and analysis of McDonald's stranglehold over the UK 24 April - 1 May - Highlight of the week: George Monbiot's
Guardian on the absurdities of Britain's libel laws 16 April - 23 April - Howard Lyman causes a storm on the
Oprah Winfrey Show when Oprah pledges to give up burgers 5 April - 15 April - A quiet week, but with interesting
legal analysis from Legal Action 16 March - 4 April - The BSE in beef crisis explodes, the
media is saturated with McDonald's decision to ban British beef 9 March - 15 March - Sensational five-page colour feature
in the UK's Guardian Weekend on the McLibel Trial and McSpotlight 2 March - 8 March - The world's press takes an interest in
McSpotlight - articles in USA Today, Observer and Legal Action 24 February - 1 March - Lots of mentions for McLibel.
McSpotlight makes 'Global Hero' for March 1996 17 - 23 February - Great headlines, media people: 'Big
Mac's Critics Connect On Line', 'Burger Giant Under McSpotlight'... 11 - 16 February - Our first week - not much press. Little
did they know...