McSpotlight was featured on the front cover of the largest selling paper in the United States, USA Today - including a colour picture of the home page. The story discussed the ways in which the Internet was being used to spread damaging information about big companies and used McSpotlight as an example.
"Devoted to trashing McDonald's nutrition and environmental policies, this web
site, open since Feb 16 has recorded more than 135,000 "hits" or virtual visitors. It's
run by supporters of two British activists who are being sued for libel by
McDonald's."