Day 048 - 08 Nov 94 - Page 49
1 McDonald's responsible for torture and murder", which is
2 moving on to animals.
3
4 I must say, I thought the leaflet was aiming at children's
5 exploitation in advertising and that is what McDonald's,
6 rightly or wrongly, are complaining about and you are
7 defending.
8
9 MS. STEEL: My Lord, the problem that arises is that if
10 Mr. Rampton brings in some piece of evidence that is not
11 strictly relevant to what the pleadings are, we have to
12 come back on it, really.
13
14 MR. JUSTICE BELL: No, you do not.
15
16 MS. STEEL: Why does Mr. Rampton bring it up?
17
18 MR. JUSTICE BELL: I do not know. We can argue about it at the
19 end of the day. But if Mr. Rampton chased every hare you
20 started and you chased every hare we started, I would be
21 coming back as a deputy judge at the end of my 15 years,
22 quite frankly; and I hope that that is not what is going to
23 happen.
24
25 You have got to be a bit brave about some things, as I
26 tried to indicate this morning, and zero in on what the
27 issues are; and you will miss some points and Mr. Rampton
28 will miss some points; and when, in a few months' time, we
29 come to speeches at the end of the evidence, they really
30 will be probably neither here nor there.
31
32 MR. MORRIS: We have not focused on adult advertising. It is
33 clear that children's advertising is the main drift of the
34 complaint, but we have included -- and I think we said
35 before -- the company's advertising as a whole, but we
36 concentrated on children's advertising. So I think I was
37 going to go----
38
39 MR. JUSTICE BELL: If I were you, I would stick to children's
40 advertising, because when I get out the leaflet -- as I do
41 from time to time, just to try and remember what this case
42 is about -- I find that the heading is "How do McDonald's
43 deliberately exploit children?"
44
45 MR. MORRIS: Well, it is relevant to the nutrition part, as
46 well, because----
47
48 MR. JUSTICE BELL: If it is relevant to promotion of what you
49 say is -- just to use a short phrase -- bad food, then I
50 can see that might be in another compartment. But remember
51 that we have had a lot of questions and a lot of answers
52 from the nutrition people on that.
53
54 MR. MORRIS: Yes. (To the witness) Maybe I will just ask you
55 one general question, that, in general, the typical
56 McDonald's meal that you are promoting in all your
57 advertising, not just for children but in adults too, would
58 you say, in general, it is the burger, fries and soft
59 drink?
60 A. In general terms, it is those three areas, as I say,
