Day 046 - 04 Nov 94 - Page 16

     
     1        A.  Similar to what you might have here?
     2
     3   Q.   Yes.
     4        A.  No, but they are very careful.  Obviously, they have
     5        their own image and concerns to keep in the public's eye.
     6
     7   Q.   Do the Attorneys General have any involvement in television
     8        advertising?
     9        A.  Not directly, from the perspective of working with the
    10        networks or-----
    11
    12   Q.   Monitoring or controlling, or----
    13        A.  I am sure they do it within the common sense of the
    14        good use of advertising, and so forth, but they do not have
    15        a direct role that I know of, other than their own
    16        regulations that they enforce; overall regulations, I am
    17        sure, from the Federal Trade Commission on advertising or
    18        deceptive advertising, from the perspective of how they
    19        look at it, but it really does not specifically apply to
    20        how the networks look at it.  I am sure that, in making
         their own regulations, they take into account any other
    22        regulations that are mandated by governmental bodies.
    23
    24   MR. JUSTICE BELL:  Presumably, it is the same with any other
    25        industry which regulates itself:  it has to take a bit of
    26        care in order to avoid regulation being taken away from the
    27        industry and put in some statutory body beyond its control?
    28        A.  That is correct.  There used to be----
    29
    30   Q.   To what extent it is successful in doing that might be a
    31        matter for argument in any particular case.  But that
    32        ultimate sanction?
    33        A.  Yes.  If they are not able to control their own
    34        industry.
    35
    36   Q.   Or if it is thought they were not controlling it in a way
    37        which was in the public interest?
    38        A.  That is correct.
    39
    40   MR. MORRIS:  Apart from commercial considerations from the
         networks and your own code, you have said in your -- it is
    42        in the European Golden Arches code, but I think I have seen
    43        it somewhere in the US one, as well -- "We abhor
    44        censorship."  What do you mean by that?
    45        A.  I am not sure what you are referring to.
    46
    47   MR. MORRIS:   In the Golden Arches Code.  I am trying to find
    48        the US rather, than the European one.
    49
    50   MR. JUSTICE BELL:  Which bundle are you in, for a start? 
    51 
    52   MS. STEEL:  Pink VII. 
    53
    54   MR. MORRIS:  It is just a phrase on page 118 of that:  "Policy
    55        toward the television environment."
    56        A.  What section had?
    57
    58   MR. JUSTICE BELL:  It is section 7, page 118.  It is the
    59        1987 Golden Arches Code.
    60