There are two tours available on the site:
Your guides for the tour will be the 2 defendants in the infamous McLibel trial - Helen Steel and Dave Morris. They will be speaking to you with the help of RealAudio. If you haven't got the software yet, or you don't want to hear their dulcet tones, then you could just go for the silent version, but it's not nearly as much fun.
Navigating the Tour: This was done so that the tour would always display the latest version of the pages being visited (the old method used copies of the pages as they were when the tour was first created). Date of tour: Spring 1996.
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McDonald's are experts at producing sophisticated propaganda designed solely to persuade you to buy more of their products. Profit is the only driving force behind the corporation - everything they say and do (be it giving free burgers to schools or sponsoring football matches) is geared towards this one aim. This is the only way big business works. Their web site is a supreme example of the power of manipulative advertising techniques. However well-informed and open-minded we are, it is all too easy to be seduced by the colourful graphics, cheerful characters and carefully constructed logic that make up McDonald's safe and happy world. The aim of this Guided Tour is to deconstruct McDonald's glossy and expensive image. By showing the image and the reality together, visitors can see exactly where, how and why McDonald's are deliberately misleading the public for their own gain. Navigating the Tour: Links within the commentary text lead to more in-depth pages on McSpotlight, or to the original sources of the information quoted. To get back onto the tour after following one of these, just click on the 'Next Stop' link. (Handy hint: it all become a lot clearer when you can see the page). Date of Tour: Original - Spring 1996/ Update - Feb 1999.
Please note:
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McFun guided tours |