Day 257 - 06 Jun 96 - Page 09
1 Q. Thank you.
2
3 MR. MORRIS: Is that the back of AF6?
4 A. It is, yes.
5
6 Q. Was the 'Omnimas classification' at the back of AF5?
7
8 MR. JUSTICE BELL: Yes. The last document in AF5. In fact, we
9 gave the documents, some of the new documents, various
10 numbers last time. They appear on the transcript of 17th
11 May 1995, and in case there is any doubt about it there is
12 also a document in AF2, document 6, in the transcript on
13 the index, the new index.
14
15 MR. RAMPTON: I will write on the index if I may.
16
17 MR. JUSTICE BELL: Also 'Fast Track Attribute '88 to '91' is
18 document 6, in AF3 also 'Number of People Eating at
19 McDonald's by Frequency Break '93 to 94' was document 1.
20 AF4, MWR, 'Who Eats What Analysis' was also document 4,
21 also MWR 'McDonald's Price Sensitivity Research Stage 2
22 Demographics' was document 5. AF5, the Taylor Nelson
23 questionnaire, 'Ask Four Men and Four Women', was document
24 2, also '1994 Revised Fast Track Questionnaire' was
25 document 3. I have, in fact, for my own purposes just now
26 put a No 7 against the 'Omnimas classification' but that is
27 because I can remember it as a separate document, it was
28 not given that number last time. Yes, thank you.
29
30 MR. RAMPTON: The only other one I seem to have lost was No 4.
31 Can I ask which No 4 was?
32
33 MR. JUSTICE BELL: Document 4 was what is AF4, MWR, 'Who Eats
34 What Analysis', it was called document No 4 just before it
35 was realised that it was also AF4.
36
37 MR. RAMPTON: Yes, I see. I am grateful. Mr. Fairgrieve, only
38 one question I am going to ask you. Go back to AF3,
39 Mr. Morris, my Lord, made an observation. I do not know
40 what it was.
41
42 MR. MORRIS: I thought it would be courteous to ask for
43 permission to further question the witness.
44
45 MR. RAMPTON: If Mr. Morris had read the transcripts on the last
46 occasion he would know that your Lordship expressly--
47
48 MR. JUSTICE BELL: I was expecting there would be. In fact it
49 is in answer to my query, I wanted it explained to me,
50 I wanted that exercise done if it could be done; there was
51 some query as to whether it could be done. So, I would in
52 fact like to hear about it.
53
54 MR. RAMPTON: Yes. My Lord, I am not going to ask
55 Mr. Fairgrieve how he did the calculations partly because
56 I do not think I understand it anyway. I think I asked him
57 last time, but I ask him again if I have not already
58 today: you made these calculations yourself, I think you
59 said a moment ago?
60 A. In conjunction with our advertising agency.
