Day 055 - 25 Nov 94 - Page 45
1 MR. MORRIS: So, broadly, are many of your concerns that you
2 have raised about advertising to children similar or
3 different when it concerns adults?
4 A. I think some of them are the same and some of them are
5 different. Do you want me to elaborate?
6
7 MR. JUSTICE BELL: No. I am not going to encourage you to do
8 that.
9
10 MR. MORRIS: I think you have alluded -----
11 A. Very, very briefly then, the nutrition concerns are
12 similar. It is not only children's diets that are
13 important. Whilst special emphasis is placed on them, good
14 nutrition is also important for adults. It is different,
15 in that, I think, quite different techniques and strategies
16 are used in marketing to adults than to children, and
17 whilst it can be said that adults may be more fully aware
18 of the purpose of advertising, the similarities are that we
19 are all, whether adults or children, likely to be
20 influenced by advertising.
21
22 MR. MORRIS: Thank you very much.
23
24 Cross-examined by MR. RAMPTON
25
26 Q. Miss Dibb, will you forgive an old man if I do not always
27 remember to say "Ms"?
28 A. I do not mind.
29
30 Q. I know I am not allowed to ask whether you are married, but
31 can I ask whether you have any children?
32 A. I am married, and I do not have any children.
33
34 Q. Can I ask you little more bit, please, if I may, about your
35 qualifications? Did you do a First degree at a university?
36 A. It was a polytechnic, and it is now a university.
37
38 Q. That is why I did not use the word "polytechnic".
39 A. It was a polytechnic whilst I was there.
40
41 MR. JUSTICE BELL: He is not concerned about whether it is a
42 polytechnic or not.
43
44 MR. RAMPTON: They are all of equal status now, and I am not
45 going to ask about the value of degrees awarded by what
46 were formerly polytechnics. I am a bit deaf and sometimes
47 I mumble, so if I cannot hear you, do you mind if I say;
48 and if you cannot hear me, please say so. What was your
49 degree or diploma, whatever it is; what was it in?
50 A. It was a BSc Honours degree, primarily in Biology.
51
52 Q. Biology?
53 A. Yes.
54
55 Q. You mentioned, I think yesterday, that you had done some
56 kind of examination in marketing?
57 A. Yes, I have taken various courses with the Open
58 Business School which, as you may know, is a business wing
59 of the Open University -- a well-respected educational
60 establishment. I have completed the first part of an MBA
