Day 055 - 25 Nov 94 - Page 32

     
     1        have been rejected, would they not, by the ITC?
     2        A.  Sorry.  Could you repeat the question?
     3
     4   MR. MORRIS:   Complaints were made on the existing guidelines,
     5        that have been rejected, but now if the proposals are made,
     6        the new proposals, if they become new guidelines -----
     7
     8   MR. JUSTICE BELL:  Are you hoping to do better than the answer
     9        Ms. Dibb has just given?  She has expressed her reason and
    10        given three reasons for it.
    11
    12   MR. MORRIS:  The NFA did conduct its own survey, did it not,
    13        about parents' perceptions of advertising?
    14        A.  Yes.
    15
    16   Q.   The MORI poll?
    17        A.  Yes.  The National Food Alliance commissioned MORI to
    18        undertake a small opinion survey.
    19
    20   MR. MORRIS:   Can we go to that survey?  I am not sure where it
         is now.  Is it behind your statement?  Do you have a copy
    22        of that survey?
    23
    24   MR. JUSTICE BELL:  Did it go behind Ms. Dibb or Mr. Miles?
    25
    26   MS. STEEL:  I think it went behind Ms. Dibb.
    27
    28   MR. JUSTICE BELL:  Do you know just where it was?  I have it,
    29        yes.  It was behind Ms. Dibb, in section C.
    30
    31   MR. MORRIS:  Would you like to say something about the way MORI
    32        conducted the survey and their consideration about the
    33        credibility of the survey?
    34        A.  MORI carried out face-to-face interviews with 633
    35        parents between 16th and 20th June, 1994, as part of their
    36        regular Omnibus survey.  Fieldwork was carried out in 149
    37        constituency sampling points throughout Great Britain.  The
    38        profile of survey respondents was weighted to be fully
    39        representative of the profile of adults resident in
    40        Great Britain.
    41
    42   MR. JUSTICE BELL:  What are you reading from now?
    43        A.  That is MORI's own words on what they did, which is
    44        summarised on page 4 of the National Food Alliance's
    45        results of the MORI survey.
    46
    47   MR. MORRIS:  So this document we have is the NFA summary of the
    48        survey?
    49        A.  Yes.
    50 
    51   Q.   Was this checked out with MORI? 
    52        A.  Yes, it was.  The survey was ----- 
    53
    54   Q.   Sorry, I am just talking about this particular document
    55        that we have?
    56        A.  Yes.
    57
    58   Q.   Was this checked out with MORI and authorised by them?
    59        A.  Yes, it was.
    60