Day 055 - 25 Nov 94 - Page 18

     
     1   MR. JUSTICE BELL:  I can see the words:  "Nutrition and  health
     2        claims in advertisements for food should be consistent with
     3        current government dietary recommendations is implicit with
     4        the action plan of the Nutrition Task Force to achieve the
     5        Health of the Nation dietary targets which recommends that
     6        the code should be examined in the light of these targets."
     7
     8   MR. MORRIS:  That to you, Ms. Dibb, would be a reasonable
     9        framework on which to go forward; yes?
    10        A.  Yes.
    11
    12   Q.   Advertising and children:  I think we have given a lot of
    13        background on why we are particularly concerned on
    14        advertising and children.
    15
    16        Sorry, just on page 7, one point:  it says: "The NFA" --
    17        this is the third paragraph -- "considers that categorising
    18        food by nutrient content levels is more objective than
    19        categorising foods by type."  Can you just explain that?
    20        A.  Yes.  It was what I was saying earlier about the loose
         definition of such words as "snack foods".
    22
    23   MR. MORRIS:   If you move over the page, to page 8.
    24
    25   MR. JUSTICE BELL:  You want to amend rule 3 to include foods
    26        along with the other items?
    27        A.  Yes.  This is to place greater emphasis on food within
    28        the current codes of practice.
    29
    30   Q.   They are otherwise the same, but foods is specifically
    31        mentioned?
    32        A.  Yes.
    33
    34   MR. MORRIS:  I have lost you there.  Where were you looking at?
    35
    36   MR. JUSTICE BELL:  On page 8 in the middle, proposed amendment
    37        2.1 to amend rule 3.
    38
    39   MR. MORRIS:  I see, yes.
    40
    MR. JUSTICE BELL:  The wording is altered by the addition of the
    42        word "foods".  So that it is explicit, as, in fact, the
    43        footnote says.
    44
    45   MR. MORRIS:  What about on page 9?
    46        A.  Yes.  This is in relation to dental hygiene, current
    47        Rule 11(a).  "Advertisements must not encourage children to
    48        eat frequently throughout the day" is loose wording, and we
    49        recommend that it is tightened up to refer to those foods
    50        which have implications for dental hygiene and which it is 
    51        recommended are not eaten frequently throughout the day. 
    52 
    53   Q.   What about Rule 11?
    54        A.  This proposal was to introduce a new rule, stating that
    55        "advertisements must not encourage the excessive
    56        consumption of fatty and sugary foods".  The footnote at
    57        the bottom of the page explains that these are foods as
    58        defined by the what is now known as the National Food
    59        Guide, which was published by the Nutrition Task Force in
    60        the summer.