Day 055 - 25 Nov 94 - Page 14

     
     1        A.  The Committee on Advertising Practice, which is an
     2        industry body.
     3
     4   Q.   Entirely an industry body?
     5        A.  Yes.  Therefore, this point relates to ensuring that
     6        not just the bodies that implement those codes, but those
     7        bodies that are involved in drawing up the codes are fully
     8        public interest bodies.
     9
    10   Q.   Do you want to say something about the procedures?
    11        A.  These recommendations specifically look at prevetting,
    12        in point 7.  There is a difference between the way that
    13        broadcast advertising is dealt with prior to its broadcast
    14        as opposed to advertising in the non-broadcast area, where
    15        prevetting, I think, is restricted to tobacco advertising
    16        only.
    17
    18   MR. JUSTICE BELL:  I thought that all television ads were
    19        prevetted in this country.  Does "broadcast" there mean
    20        radio?
         A.  There has been a change, in that it used to be
    22        prevetted by the Independent Television Commission; now it
    23        is prevetted by an industry body that is not for the
    24        Independent Television Commission.  That was a change that
    25        was introduced following 1990 Broadcasting Act.  But I do
    26        draw a distinction between the way that the two systems
    27        operate.
    28
    29   MR. MORRIS:  Point 8, on complaints; do you want to say
    30        something about that?
    31        A.  Yes.  This relates to where complaints are upheld.
    32        This is often some time after the advertisement has been
    33        shown and the misleading, or whatever was considered to be
    34        inappropriate, an impression that that advertising has
    35        given.
    36
    37        As currently exists, this report does not consider that the
    38        sanctions or the redressing of the misleadingness is
    39        appropriate and, therefore, calls for stronger sanctions
    40        following the upholding of a complaint.
    41
    42        Point 9 relates to the openness of procedures of the
    43        regulatory bodies.
    44
    45   Q.   I do not think we need to go into that; I think it is
    46        self-evident, really; it is the same point.
    47        A.  Point 10 is professional publications.
    48
    49   Q.   So what year was this pamphlet?
    50        A.  This was published in July 1993 -- June 1993, 
    51        I apologise. 
    52 
    53   Q.   So while you were lobbying for those recommendations, what
    54        was the general position of the advertising industry and
    55        companies?
    56        A.  The position?
    57
    58   Q.   Just to summarise what -----
    59        A.  As regards?
    60