Day 055 - 25 Nov 94 - Page 10

     
     1        leading question -- would it not be that they are
     2        recognising there are concerns about nutritional balanced
     3        meals and children getting ----
     4        A.  This concern about snacking, yes, and part of that
     5        would be a nutritional concern.
     6
     7   MR. MORRIS:  So what is the overall underlying spirit of many of
     8        these points that we have looked at?
     9
    10   MR. JUSTICE BELL:  What is the point of that question, exactly?
    11
    12   MR. MORRIS:  Would you say there is a recognition of public
    13        concerns?
    14        A.  There is a recognition that children are a group which
    15        advertising must pay particular care and due regard to.
    16
    17   MR. JUSTICE BELL:  You are either attacking the ITC or not.  It
    18        is a bit difficult to be attacking it -- it may be
    19        justified attack -- it one in breath and then say:
    20         "Because the ITC has a concern for children, it just shows
         that is important."
    22
    23   MR. MORRIS:  It may be that they are recognising that there are
    24        concerns, but they do not do their job properly.
    25
    26   MR. JUSTICE BELL:  Maybe.  Obviously, there should be concern
    27        for children in whatever sphere you are in.  I do not think
    28        you really need ask questions about the ITC Code to achieve
    29        that.
    30
    31   MR. MORRIS:  (To the witness)  Is there anything else you would
    32        like to say about the Code as it exists?  I think we have
    33        dealt with -----
    34
    35   MR. JUSTICE BELL:  Why not go on to the proposed changes?
    36
    37   MR. MORRIS:  Yes.
    38
    39   MR. JUSTICE BELL:  I think you can ask Ms. Dibb her view, quite
    40        shortly.
    41
    42   MR. MORRIS:  I will just say that I wanted to deal with
    43        complaints to the present code, individual complaints, but
    44        maybe we can deal with that later, as it is now quite a
    45        relevant time to come up to your -----
    46
    47   MR. JUSTICE BELL:  Let us go to the proposed amendment while we
    48        have the old one fresh in mind.
    49
    50   MR. MORRIS:  Yes.  (To the witness) If you can go to Responsible 
    51        Food Advertising?  We do not really need to go into the ASA 
    52        Codes, the printed codes in detail, although I might want 
    53        to come on to them a bit later on.
    54
    55        Generally, in your opinion, do the same areas of concerns
    56        that you have expressed about the ITC relate also to the
    57        ASA guidelines?
    58        A.  In general, yes.  The codes are worded differently, and
    59        they are different bodies and they are differently
    60        constituted in their procedures and accountability; the