Day 050 - 10 Nov 94 - Page 28
1 rest for the time being, as it were.
2
3 That is the reason why I would like you to do what you have
4 just said you will do. If you come back to me and give me
5 further information which makes it clear that it would not
6 be reasonable to call her on Monday morning, then there we
7 are.
8
9 You are quite right, at the end of the day, I cannot order
10 you to; quite apart from being reluctant to order you to do
11 it, I do not have any power to do it.
12
13 MR. MORRIS: I think it should be remembered that we are not
14 paying our witnesses. We will do as you request (and it is
15 quite a reasonable request), but we do not want to put any
16 pressure on our witnesses who may, at the end of the day,
17 say: "Well, I can't do it and I am not prepared to be a
18 witness." We do have to have a good relationship with our
19 witnesses.
20
21 MR. JUSTICE BELL: I understand that. We have spent nearly ten
22 minutes discussing this. Do you want just a short break
23 now, carry on with Mr. Miles, and talk to Miss Dibb during
24 the midday break, or do you want to have ten minutes now
25 and talk to her now?
26
27 MR. MORRIS: We might, hopefully, finish Mr. Miles before
28 midday. I do not know if we will, but it would be good if
29 we could.
30
31 MR. JUSTICE BELL: We will have a five minute break now. You
32 can take it up with Miss Dibb when we finish Mr. Miles.
33
34 (Short Adjournment)
35
36 MR. MORRIS: I phoned Sue Dibb's number and there is no answer.
37 Another assistant there said before that she said she was
38 going to go to the doctor's this morning.
39
40 MR. JUSTICE BELL: Let us finish Mr. Miles.
41
42 MR. MORRIS: (To the witness) I was going to ask you about the
43 ASA. It covers all the written word. What area of the
44 written word does it extend to? We know it goes into books
45 and newspapers.
46 A. It covers all media, except television and radio.
47 Therefore, it is not only the written word, it is the
48 cinema, it is videos if they have advertisements in them.
49 Anything that is not television or radio is covered by the
50 ASA.
51
52 Q. Does that apply to anything? How do they decide where the
53 limits of advertising are?
54 A. I am afraid I have not brought with me the British Code
55 of Advertising Practice which specifies what it does not
56 include. It does not, for example, include labels or
57 packaging, that is, printed material. But the Advertising
58 Code does not cover packaging, and certain other things it
59 does not cover. But virtually everything that can
60 genuinely be regarded as a paid for advertisement is
