Day 050 - 10 Nov 94 - Page 25

     
     1        advertising, you said that adults were not as -- I cannot
     2        remember the word now.  You did not like the word
     3        "impressionable", I do not think.  But would it be fair to
     4        say that adults were not as impressionable as children?
     5        A.  Yes.
     6
     7   Q.   But they still respond to advertising; yes?
     8        A.  Indeed.
     9
    10   Q.   So if a product is advertised both to parents and children,
    11        that will have a -- I cannot think of a way of describing
    12        it -- cumulative effect in terms of the relation between a
    13        parent and a child?
    14        A.  It could, yes.
    15
    16   Q.   So when you say that parents are an important influence
    17        over their children's food choices, you can also influence
    18        the parents' food choices?
    19        A.  Oh, yes.
    20
    MR. MORRIS:   Just a question about the Advertising Standards
    22        Authority.  I am trying to finish off the main points
    23        before lunch.
    24
    25   MR. JUSTICE BELL:  Do you want to have the five minute break
    26        now?
    27
    28   MR. MORRIS:  I would prefer, if Mr. Rampton could give an
    29        indication of how long he needs for re-examination, maybe
    30        we could have this done by lunch?
    31
    32   MR. RAMPTON:  At the moment, I have two questions.
    33
    34   MR. JUSTICE BELL:  His re-examinations have not tended to be
    35        very long.
    36
    37   MR. MORRIS:  Maybe we should just have a short break.
    38
    39   MR. JUSTICE BELL:  Very well.  Do you know anything more about
    40        Miss Dibb's position, or not?
    41
    42   MS. STEEL:  We have not spoken to her, but we have a message
    43        that she really is feeling quite shaken, and she would
    44        rather not come to court until after she gets back.  She is
    45        going abroad.  I was right.
    46
    47   MR. JUSTICE BELL:  Which date is she going abroad?
    48
    49   MS. STEEL:  She is going in the middle of next week and will not
    50        be back until the middle of the following week. 
    51 
    52        We feel that we do not want to call her when she is not 
    53        going to be able to put herself across as well as she might
    54        be if she was not feeling -----
    55
    56   MR. JUSTICE BELL:  No.  The only difficulty is that -- I have no
    57        doubt she feels very shaken now.  When you say "the middle
    58        of next week", what do you mean by that?
    59
    60   MS. STEEL:  I do not know, because I did not speak to her.