Day 049 - 09 Nov 94 - Page 18

     
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     2   MR. JUSTICE BELL:  All I intervened for was because it crossed
     3        my mind that there might be no distinction between
     4        McDonald's and anyone else who puts any food in front of a
     5        small child; and that is why I asked the questions I did.
     6        You carry on.
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     8   MS. STEEL:  The lack of association between the animal and the
     9        product that is being sold, do you feel that advertising
    10        plays some role in that?
    11        A.  Yes, I do.  I mean, as I am saying, it sort of
    12        positively encourages the children to think of the product
    13        as often non-animal based.
    14
    15   Q.   Are you saying that the advertisements just put over the
    16        fun side of things and do not encourage children to look at
    17        what the reality is, or it takes their attention away from
    18        what the reality is?
    19        A.  That is one of the things I was saying, yes.  I mean,
    20        with something like, for example, the chicken that
         McDonald's sell, all of that chicken comes from broiler
    22        chickens who are very intensively farmed; and of course
    23        McDonald's do not show children or adults the conditions of
    24        those chickens, so of course they do not encourage them to
    25        think about the reality of the situation.
    26
    27        They also do not encourage them to think about the reality
    28        of the health situation, with eating too much of McDonald's
    29        products.
    30
    31        It is all those things, combined with using characters like
    32        ronald mcdonald to young children, making them believe it
    33        is something that is good and positive and normal.  It is
    34        all those things.
    35
    36   MS. STEEL:   Is it going further than just not encouraging
    37        people to look?  Are you saying that----
    38
    39   MR. JUSTICE BELL:  We have had the answer.  By all means, ask
    40        another question, but do not suggest what the answer might
         be.
    42
    43   MS. STEEL:  I am trying to think of how to----
    44
    45   MR. RAMPTON:  My Lord, subject to your Lordship's intervention
    46        of course, you will have noticed that I have absolutely
    47        remained silent during all these leading questions.  It
    48        does not trouble me.
    49
    50   MR. JUSTICE BELL:  It carries more impact, in any event, if it 
    51        is not just agreeing with the suggestion you put to the 
    52        witness.  But the fact is that Ms. Gallatley has explained 
    53        what she means.  If there is something you do not
    54        understand, then the more you will ask, but do not suggest
    55        what it might actually be.
    56
    57   MS. STEEL:  The problem is, I am trying to do it from the
    58        statement and what I am aware of.  I do not know.  I think
    59        I understand what she is saying, but from what----
    60