Day 048 - 08 Nov 94 - Page 60

     
     1   Q.   If the ITC thought that one of your advertisements was apt
     2        to undermine progress towards national dietary improvement
     3        by misleading or confusing customers or by setting bad
     4        example, particularly to children, do you expect that they
     5        would tell you about it?
     6        A.  Of course, yes.
     7
     8   Q.   Is there any aspect of this new proposed code which gives
     9        you, as an advertiser, any cause for concern about the form
    10        in which your current advertising to children presently
    11        takes?
    12        A.  No.  I personally believe that we would conform with
    13        this code.
    14
    15   Q.   Do you see any future need, therefore, for altering the
    16        kind of advertising that you do for children?
    17        A.  Not based on this, no.
    18
    19   MR. RAMPTON:   My Lord that is my re-examination.
    20
    MR. JUSTICE BELL: Just let me complete my note.  Do you want to
    22        ask anything about the figures in paragraph 9?
    23
    24               Further cross-examination by the DEFENDANTS
    25
    26   MS. STEEL: The figures that you, Mr. Rampton asked you to look
    27        at in paragraph nine of Mr. Hayden's statement, they have
    28        no bearing on how often advertisements are shown, do they?
    29        A.  How long they are shown for?
    30
    31   Q.   No, how often they are shown.
    32
    33   MR. JUSTICE BELL: You could have one ad which is shown every day
    34        and five ads which are shown once a month?
    35        A.  That is correct, yes.
    36
    37   MS. STEEL: Well I mean, whilst Mr. Rampton has been going
    38        through the rest of the cross examination, for example, I
    39        have looked at page 294 of the bundle, I don't know if you
    40        have still got that at hand. And just looking at, leaving
         aside TV AM for the moment, just the advertisements on
    42        normal children's television, there are five ones there
    43        that I could count are new adverts but all the rest are
    44        ones that were shown in previous years.  So the fact that
    45        you had not made new advertisements does not stop you
    46        putting out advertisements to children on a regular basis,
    47        does it?
    48        A.  We can run commercials that we have aired in previous
    49        years, yes.
    50 
    51   MR. JUSTICE BELL: Sorry, I missed that. 
    52        A.  We can run commercials that we have aired in previous 
    53        years, yes.
    54
    55   MS. STEEL: That is what you were doing here, yes?
    56        A.  Yes.
    57
    58   Q.   Right, in fact, some of those children's advertisements
    59        appear two years before.  So would it be fair to say that,
    60        I don't know, maybe children don't tire as quickly of