Day 048 - 08 Nov 94 - Page 48

     
     1        A.  I remember some effect of that, yes.  I am not sure
     2        they are the exact words, but yes.
     3
     4   Q.   Is that something you would like customers to think, that
     5        they have not lived if they have not been to McDonald's?
     6        A.  Can I just ask for clarification?  Was it the child
     7        making it to the adult, or the adult making it to the
     8        child?
     9
    10   Q.   I think the grandmother said that the child said that to
    11        her.
    12        A.  Okay.  It is a common terminology, that you have not
    13        lived if you have not been somewhere.  I think that that is
    14        probably quite appropriate for a young child who would go
    15        to McDonald's and understand McDonald's, saying it to a
    16        much older person, say over the age of 55, 60, who possibly
    17        would not ever have been to McDonald's.
    18
    19   Q.   So you think it is something that children might say?
    20        A.  I think, yes, children would say that.  It is a fairly
         common phrase.
    22
    23   Q.   But, I mean in relation to McDonald's?  I do not mean just
    24        a phrase that children might use in relation to anything.
    25        A.  Then, I am sure they would use it about McDonald's, as
    26        well.
    27
    28   Q.   Is that something you would like people to think, as well?
    29        A.  In its colloquial terms, yes.
    30
    31   MR. MORRIS:  That was number 21 of "A Day in the Life"?
    32        A.  It was A Day in the Life, yes.
    33
    34   MR. MORRIS:   Just for the sake of time and ease, a lot of stuff
    35        we have gone through with Mr. Green, so I am not going to
    36        repeat it.  I do not think we dealt with adult advertising
    37        with Mr. Green, in terms of specific ads.
    38
    39   MR. RAMPTON:  My Lord, I am not at all sure that I think adult
    40        advertising is an issue in this case, if one looks at the
         pamphlet and the pleadings.
    42
    43   MS. STEEL:  We could remind the court that it was Mr. Rampton
    44        that suddenly decided to bring in the adult video on the
    45        day that he took Mr. Hawkes through his evidence, and it
    46        had not been disclosed previously.  I mean, I do not know
    47        what purpose he thought he was bringing it in for, in that
    48        case.
    49
    50   MR. JUSTICE BELL:  I know.  Whether or not that is a justifiable 
    51        comment, as I have said, you do not have to pick up every 
    52        gauntlet.  The actual heading in the leaflet, quite apart 
    53        from, "We are all subject to the pressures of stupid
    54        advertising and consumerist hype" -- which is not quite
    55        something which, it appears to me, the Plaintiffs have made
    56        any complaint about in their Statement of Claim -- the
    57        section on advertising is under the overall heading of
    58        "How do McDonald's deliberately exploit children", and
    59        everything is under that heading until the next one, which
    60        is in equally bold print, which is "In what way are