Day 048 - 08 Nov 94 - Page 37
1 been served. I do not know if there have been copies made
2 for the judge this morning? I am not sure if they have
3 been made today. If I can just quote a couple of relevant
4 bits again?
5
6 MR. JUSTICE BELL: Identify what the pamphlet or book is.
7
8 MR. MORRIS: It is Eat Well.
9
10 MR. JUSTICE BELL: Who is it produced by?
11
12 MR. MORRIS: It is the action plan from the Nutrition Task Force
13 to achieve the Health of the Nation targets.
14
15 MR. JUSTICE BELL: Identify the page, and then put the part that
16 you want.
17
18 MR. MORRIS: Produced by the Department of Health, March 1994.
19 Pages 12 and 13 are specifically about advertising; and the
20 relevant bits that have been "bolded" in that section are
21 the ones we have already mentioned, which is advising the
22 ITC to amend its Code of Practice -- inviting them -- and
23 particularly in regard to children; and then there is
24 another point which says, point 21 -- that was point 17 --
25 point 21 says:
26
27 "The Nutrition Task Force recognises that the advertising
28 industry already seeks to conduct its business in a
29 professional and socially responsible manner. It hopes to
30 build on this by encouraging the food and advertising
31 industries to recognise the marketing opportunities
32 contained within the dietary changes proposed in the Health
33 of the Nation initiative and to encourage them to use these
34 opportunities in a positive way."
35
36 I know I sort of rushed through that, but did you grasp
37 what they are trying to say there?
38 A. I think so, yes.
39
40 Q. Are they saying, in parts of it, that new products could be
41 developed and marketed that were better able to fit in with
42 the government's dietary guidelines and already existing
43 ones?
44 A. I guess that would be a conclusion you could draw from
45 that statement, yes.
46
47 Q. I know that your department has not had any contact from
48 the Corporation about the Health of the Nation
49 implications, that is what you have said, but do you know
50 if the company is developing and planning to market new
51 products that would be healthier products, or whatever?
52 A. Well, again, it is a question of defining healthy
53 products as opposed to healthy diets. We have never been
54 averse to looking at new products, anyway. We have done it
55 before. I mentioned salads. We will look for
56 opportunities in the marketplace accordingly to suit our
57 strategies.
58
59 Q. But do you know of any -- because, obviously, your
60 department would have a great deal of prior warning, would
