Day 048 - 08 Nov 94 - Page 29

     
     1
     2   Q.   The company has gone on record as supporting the Health of
     3        the Nation recommendations about the nation's health.  So
     4        are you aware that advertising is considered to be an
     5        important part of the equation, if you like, leading to
     6        public health matters?  Are you aware of the----
     7        A.  We would try not to do anything that is misleading in
     8        any way in our advertising, that contravenes any ruling
     9        that there may be, certainly.
    10
    11   MR. MORRIS:   Yes.  But are you aware that in the Health of the
    12        Nation document, there are two specific points under the
    13        heading "Opportunities for promoting healthy eating"?
    14
    15   MR. JUSTICE BELL:  Think about what you are trying to achieve.
    16        Would it not be much simpler to ask whether he is aware of
    17        the Health of the Nation and any recommendations it may
    18        make?  If the answer to that were "no", you really do not
    19        have to ask another question about it; you could comment
    20        later.
    21
    22   MR. MORRIS: (To the witness)  First of all, is your department
    23        aware of the recommendations of the Health of the Nation
    24        pamphlet issued by -- well, with government sanction?
    25        A.  Formally, I am not aware that they would know.  Whether
    26        they know as individuals, I am not sure.
    27
    28   Q.   But as a department, are you aware?
    29        A.  As I have said, formally aware, I do not believe so, as
    30        a department.
    31
    32   Q.   So, in other words, the recommendations applying to the
    33        responsibilities of companies regarding marketing and also
    34        advertising which are in the Health of the Nation pamphlet,
    35        have not been communicated to your department, as far as
    36        you know?
    37        A.  As far as I know, no.
    38
    39   MR. MORRIS:   So in what way, then, does the McDonald's
    40        Corporation----
    41
    42   MR. RAMPTON:   My Lord, I am, interested to know what Mr. Morris
    43        might be referring when he says (inaudible) advertising.
    44
    45   MR. MORRIS:  I did read them out to -- I cannot remember who it
    46        was now.
    47
    48   MR. RAMPTON:  All he needs to give is a page number.
    49
    50   MR. MORRIS:  Page 54, specifically in the Health of the Nation. 
    51 
    52   MR. RAMPTON:  I am looking at it.  I cannot see anything about 
    53        advertising.
    54
    55   MR. MORRIS:  There were five points directed to food producers,
    56        manufacturers and retailers, of which the fifth one is:
    57        "developing marketing practices more conducive to healthy
    58        food choices"; and near the bottom, under
    59        "media/advertisers":  "giving the public information about
    60        diet, nutrition and health which encourages healthy