Day 047 - 07 Nov 94 - Page 20

     
     1        A.  I am sorry.  Is that a question?
     2
     3   MR. MORRIS:   As far as I am aware, unless I am contradicted by
     4        the Plaintiffs, they have -- just for your information.
     5
     6        I just want to quote to you from a McDonald's document, the
     7        Nutritional Information Guide in some of their stores or
     8        all of their stores.  I will just quote it to you.  They
     9        have been read out any number of times before.
    10
    11   MR. JUSTICE BELL:  Which one is it?  Is it one of----
    12
    13   MR. MORRIS:  I do not know which one it is.
    14
    15   MS. STEEL:  It is not in the trial bundles, I do not think.  It
    16        is the one that Mr. Hill had several copies of.
    17
    18   MR. MORRIS:  I just want to quote is, just to----
    19
    20   MR. JUSTICE BELL:  Just say what the document is.  Do you know?
    21
    22   MR. MORRIS:  It is the Nutrition Guide.  If you remember,
    23        Mr. Hill did have about 50 copies at one stage, because we
    24        could not find it in the trial bundles, and that is when
    25        Mr. Rampton made a mistake and we all ended up in giggles
    26        about it.
    27
    28   MR. JUSTICE BELL:  Just read it out, so I can hear it, first of
    29        all.  (To the witness)  Just listen, Mr. Miles.  You may be
    30        asked a question about it.
    31
    32   MR. MORRIS:  McDonald's have said in this pamphlet: "Every time
    33        you eat at McDonald's, you will be eating good nutritious
    34        food."  Then, later on, they say:  "At McDonald's we have a
    35        responsibility to help our customers eat a healthy balanced
    36        diet."
    37
    38        Would you say, bearing in mind those statements, that
    39        McDonald's have a responsibility in their advertising, that
    40        advertising does relate to diet?
         A.  Advertising relates to food, and food is part of diet,
    42        yes.
    43
    44   Q.   What I am trying to say is that if McDonald's accept the
    45        Health of the Nation recommendations, and portray their
    46        food as attractive, desirable and healthy -- would you
    47        accept that is a fair comment?
    48        A.  Yes.
    49
    50   Q.   That they would have an obligation in their advertising to 
    51        reflect those policies? 
    52        A.  I am afraid you will have to be more specific than 
    53        that, when you say "those policies".
    54
    55   MR. JUSTICE BELL:  Put what you suggest they should be doing?
    56
    57   MR. MORRIS:  Well, you have seen their advertisements?
    58        A.  Yes.
    59
    60   Q.   Would you say that they portray their food as attractive,