Day 046 - 04 Nov 94 - Page 40

     
     1        A.  It is my feeling that we have continued with the
     2        balance theme in other advertising.  As to whether it
     3        appeared in this particular quarter, it does not look like
     4        it did.
     5
     6   Q.   Have you any problem with admitting that you might have
     7        made a mistake in 1987?
     8        A.  No, I have no problem with admitting we might have made
     9        that mistake.
    10
    11   Q.   Would you accept that you made a mistake in 1987 with your
    12        campaign and, for that reason, you dropped, effectively,
    13        the main theme of the campaign, because of the Attorneys
    14        General?
    15        A.  No, we did not make a mistake except for the one error
    16        in that campaign.
    17
    18   MR. RAMPTON:  My Lord, I do not believe the witness has answered
    19        the second part of a two part question, which was that the
    20        recognition of the mistake was thanks to the intervention
         of the Attorneys General; in other words, that the campaign
    22        was discontinued because of the information -- which was
    23        the second part of the question.
    24
    25   MR. JUSTICE BELL:  I think, between the previous answers and
    26        that answer, we have what Mr. Green means to say.
    27
    28   MS. STEEL:  When did you notice that there was a mistake in the
    29        milkshake ad?
    30        A.  When it was brought to our attention on the part of the
    31        Attorney General.
    32
    33   MR. MORRIS:  Have you any evidence at all of anything other than
    34        what has been disclosed from 1988, for example?
    35
    36   MR. JUSTICE BELL:  You mean documentation, not evidence?
    37
    38   MR. MORRIS:  Yes; any other documentation about the claimed
    39        continuation of this campaign?
    40        A.  Again, all the documentation that we had in our offices
         was given to legal counsel when they asked for it.
    42
    43   MR. MORRIS:   I think we can put those documents away.
    44
    45   MR. RAMPTON:  My Lord, I would be grateful if Mr. Green kept
    46        volume VIA.
    47
    48   MR. MORRIS:  So, as we said before, there have been complaints
    49        about some of your advertising material, culminating in
    50        terms of -- I have culminated with this Attorneys General 
    51        complaint.  You said before that the only -- all those ads, 
    52        all those complaints I have referred to or indicated, or 
    53        whatever, the things I have mentioned which are to do with
    54        public health, the health of the public, yes? (sic)  Is
    55        that correct?  The Attorneys General were concerned about
    56        the health message?
    57        A.  Yes.
    58
    59   Q.   The only example you can think of, of a complaint where you
    60        stopped your ad because you got a complaint, was from the