Day 046 - 04 Nov 94 - Page 33

     
     1
     2   Q.   For example, on page 105, in the middle, under "Balance is
     3        best", it says:  "At McDonald's, variety in our menu means
     4        you can balance what you order and make sure your
     5        McDonald's meal balances with other meals you eat."  So the
     6        balance is dual, is it not?
     7        A.  Yes.
     8
     9   Q.   Balancing at McDonald's and balancing----
    10        A.  Correct; balancing what you order, as well.
    11
    12   Q.   At Page 107, we see:  "More about salt and McDonald's good
    13        food"?
    14        A.  Yes.
    15
    16   MR. MORRIS:  I do not want to spend a long time.  We have looked
    17        over these ads in quite a lot of detail.
    18
    19   MR. JUSTICE BELL:  Yes.
    20
    MR. MORRIS:  On page 109, again:  "More about the brands we use
    22        and McDonald's good food"?
    23        A.  That is correct.
    24
    25   Q.   Each ad has something about balance in it, as well.  If we
    26        move on to page 111.
    27        A.  Yes.
    28
    29   Q.   "More about real milk and McDonald's good food".  This was
    30        the ad that, I believe, Mr. Horwitz accepted was not
    31        accurate?
    32        A.  That is correct.  We had not been given the information
    33        correctly about the flavouring.
    34
    35   Q.   While we are on this subject, just to go off the subject a
    36        bit, when the complaint was made about that ad -- there
    37        were complaints, were there not, made about this
    38        advertising campaign?
    39        A.  Yes.
    40
    Q.   From the Attorneys General?
    42        A.  Yes, there were.
    43
    44   Q.   Did that controversy, the content of that, get brought up
    45        at one of your international marketing meetings and
    46        discussed?
    47        A.  None that I attended.
    48
    49   Q.   Would that have been communicated to any other countries?
    50        Would they know about it?  Would that be something that 
    51        McDonald's Corporation as a whole would be concerned that 
    52        its other sections would know about, apart from just 
    53        America?
    54        A.  Yes.  Again, I would be assuming it from the
    55        perspective of those departments that were involved would
    56        have discussed it with others throughout the company, i.e.,
    57        either the Purchasing department or the Communications
    58        department or the Legal department.
    59
    60   Q.   In other countries, would they have been made aware of it?