Day 046 - 04 Nov 94 - Page 28

     
     1
     2   Q.   People have been saying, "Why don't you have salads"?
     3        A.  Yes.
     4
     5   Q.   So in the first paragraph, when it says, "Rather than fight
     6        a defensive war of attrition by responding to constant
     7        nutrition attacks, let's not even deal with it.  Rather, as
     8        you suggest, let's try to develop a broad umbrella" -- this
     9        "balance and moderation" position; yes?
    10        A.  Yes.
    11
    12   Q.   Are there promotional problems with taking a different
    13        position, which would be, "We are trying to improve the
    14        healthiness of our products or our menu"?
    15        A.  I think that was inherent in the advertising that we
    16        did.  It was both moderation and balance and telling people
    17        what, in fact, we had done with our products, lowering the
    18        salt content in some aspects, and other things, changing
    19        the oils that the food was cooked in.
    20
    Q.   As from this time, this phrase "balance and moderation" is
    22        that something that, since that meeting, has under-pinned
    23        your approach to healthy eating?
    24        A.  Yes.  Besides the changes that are being made in the
    25        menu, the feeling that McDonald's can be a good part of a
    26        balanced diet has always been a belief, and moderation and
    27        balance and having McDonald's being a part of your diet are
    28        the tenets that, I think, are discussed in this particular
    29        memo.
    30
    31   Q.   You use those phrases "balance and moderation" in some of
    32        your promotional advertising?
    33        A.  Yes; we use them in some of our print advertising.
    34
    35   Q.   Do you remember that, following that meeting, there was a
    36        controversy about nutrition brochures?  Do you remember
    37        there was a controversy about nutrition brochures, all
    38        stores having to have them?
    39        A.  I remember there was some discussion or controversy
    40        about them in the stores.
    41
    42   MR. JUSTICE BELL:  Do you remember that or not?
    43        A.  Yes, I remember in general.
    44
    45   MR. MORRIS:  Following that controversy, there was a
    46        meeting -- in that thing, it is page 175, tab 35.
    47        A.  Yes.
    48
    49   Q.   There was a meeting at the end of that year that you were
    50        present at; 175. 
    51        A.  Yes. 
    52 
    53   Q.   Do you remember the meeting between Leo Burnett and
    54        McDonald's?
    55        A.  Yes.
    56
    57   Q.   You are number 1 on the list?
    58        A.  Number 2 or 3.  I think it was in alphabetical order.
    59
    60   Q.   Do you remember what was discussed at that meeting?  If you