Day 045 - 03 Nov 94 - Page 51

     
     1   Q.   The third paragraph up, fourth paragraph down.
     2        A.  I think that that is true.  I do not have the actual
     3        numbers for salads, but I do not believe that -- I believe
     4        they peaked within a year of two after they were introduced
     5        and have been not unsteady, but relative even to a small
     6        decline.
     7
     8   MR. RAMPTON:  I am sorry.  I do not mean to be discourteous, but
     9        it may help at this stage.  One sees a salad comparison at
    10        page 234, which confirms the statement in the text,
    11        I believe, if I have understood it correctly.  It confirms
    12        what the witness has said.  It is a series of sideways
    13        columns, and seems to suggest that 1988 was doing better
    14        than 1991.
    15
    16   MR. JUSTICE BELL:  The leaflet which is complained about in this
    17        case, the alleged publications which are complained about,
    18        are 1989 to 1990.  So we can look at these diagrams and get
    19        some picture of the extent of change over a period which
    20        covers those two years.
    21
    22   THE WITNESS:  Yes.  I think the last time this study was done
    23        was in 1988, or around then.  Part of the study
    24        compares-----
    25
    26   MR. JUSTICE BELL:  I am merely making a point which is no doubt
    27        obvious to everyone, that the period we are most directly
    28        concerned with is probably slap in the middle between 1988
    29        and the 1991 survey.
    30
    31   MR. RAMPTON:  My Lord, there may be an even better chart on
    32        page 232.  I do not know.
    33
    34   THE WITNESS:   Yes.  That probably is the most illuminating
    35        chart.
    36
    37   MS. STEEL:  I am sure if I had just got up, or if it had been
    38        the other way round and we had got up to point out
    39        something when Mr. Rampton was on a different page, I am
    40        quite sure that he would have objected very strongly.
    41
    42   MR. JUSTICE BELL:  If he had, I would not have had much sympathy
    43        with him, I have to say, because, in the light of the
    44        answer which Mr. Green gave, I now see that page 232 does
    45        give some more detailed information.
    46
    47   MS. STEEL:  I am trying to go through this in order.  I had
    48        asked a question, and it has now got lost.
    49
    50   MR. JUSTICE BELL:  I think it was an attempt to be helpful. 
    51 
    52   MS. STEEL: (To the witness)  Has advertising of salads remained 
    53        constant since they were introduced?
    54        A.  Yes, relatively.  I mean, we do a lot of different
    55        kinds of advertising for different subject matters.
    56        I think salads were advertised at their heaviest when
    57        introduced and then have been at a lower level since they
    58        were introduced.
    59
    60   Q.   They are not advertised as much as, say, your Big Mac, or