Day 044 - 02 Nov 94 - Page 29

     
     1   Q.   It is not one of the core menu items, though, of the whole
     2        Corporation?
     3        A.  It is not.  I do not believe it is in every market, no.
     4
     5   Q.   I cannot remember -- it is somewhere in the records -- what
     6        year salads were introduced in America?
     7        A.  It was around 1987/1988, I believe.  But it is factual
     8        information, and I am sure we can find out exactly when.
     9        To the best of my remembrance, it is around that time
    10        period.
    11
    12   Q.   Have you ever done any national advertising in the States
    13        promoting your salads?
    14        A.  Yes.
    15
    16   Q.   What percentage of your commercials or your budget went
    17        into that?
    18        A.  I would not have any idea.  We continually promote our
    19        salads on somewhat of an ongoing basis.
    20
    Q.   When you said hamburgers, fries and drinks, I did note,
    22        when we saw all the advertising, that with the exception of
    23        occasional focusing on Chicken McNuggetts, the core did
    24        seem to be what you said, which was hamburgers, fries and
    25        soft drinks.  Would you say that was the core, the
    26        fundamental core?
    27        A.  Within the context of children's advertising, yes,
    28        because that is what makes up a Happy Meal.
    29
    30   Q.   Right.  That would generally be the same in most countries
    31        in the world, so far as you know?
    32        A.  Yes.  Not every country, I believe, has Happy Meals,
    33        but I believe that most every country has hamburgers and
    34        french fries and soft drinks.
    35
    36   MR. JUSTICE BELL:  Presumably, they are different sides of the
    37        same coin:  they form the basis of your Happy Meals because
    38        they are your most popular meal?
    39        A.  That is correct.
    40
    MR. MORRIS:  Is it possible to have a few minutes?
    42
    43   MR. JUSTICE BELL:  How long do you want?  If you need five
    44        minutes, we will have a five minute break.
    45
    46   MR. MORRIS:  To be honest, I always find the five minutes very
    47        helpful.
    48
    49                        (Short adjournment)
    50 
    51   MR. MORRIS:  Just sticking with this theme for the moment, the 
    52        court has heard that the World Health Organisation believe 
    53        that -- and I quote from their conclusion on page 157 of
    54        their report of 1990 on Diet and Prevention of Chronic
    55        Diseases:
    56
    57        "Their prevention or reduction (of such diseases) is both a
    58        social responsibility and an economic necessity."
    59
    60        I am sure the court will agree that the World Health