Day 044 - 02 Nov 94 - Page 18

     
     1        food can fit into that diet in a well-balanced way within
     2        any guidelines that have been set up, or the guidelines
     3        that have been set up.
     4
     5   MR. JUSTICE BELL:  It sounds to me as if you do not actually
     6        know what the guidelines are, because in this part of what
     7        Mr. Morris is asking you, you started off by talking about
     8        what you read in the newspapers.  So it sounds to me as if
     9        you have never been given a memorandum from nutritionists
    10        saying what the guidelines are, what proportions of fat and
    11        things like that are, at all?
    12        A.  I do not believe that I have specifically been
    13        addressed with those guidelines within the context of the
    14        development of any advertising we had.  If there were some
    15        informational guidelines that were incorporated into that
    16        advertising, those would have been provided to me; that is
    17        correct.
    18
    19   MR. MORRIS:  Yes.  But your department has to know what these
    20        guidelines are, do they not, if they have made certain
         adverts extolling the nutritional value of food or
    22        whatever, such as, for example, the advertising campaign
    23        you were involved with in 1987, plus the relevant
    24        correspondence following the Attorneys General; your
    25        department must have surely have been involved in that?
    26        A.  Any guidelines that were published in that advertising
    27        would have been made available to the Marketing department
    28        and, yes, we would know about them.
    29
    30   Q.   So you are representing the department, are you not; you
    31        are not here to give your personal opinion?  Are you here
    32        to represent the McDonald's Corporation and its promotions
    33        and Marketing department?
    34        A.  I believe I am here to represent the Marketing
    35        department, yes.
    36
    37   Q.   So your department is aware of the guidelines, then?
    38        A.  The department is aware of those guidelines that we
    39        used in our advertising, yes.
    40
    MR. MORRIS:   In this book, The Surgeon General's Report on
    42        Nutrition and Health 1988, there is an appeal from the
    43        Assistant Secretary for Health on page (vii) at the
    44        beginning of the book.
    45
    46   MR. JUSTICE BELL:  What are you looking at now, Mr. Morris?
    47
    48   MR. MORRIS:  It is the Surgeon General's Report.  I will not go
    49        into scientific detail, you will all be relieved to hear,
    50        I am sure. 
    51 
    52   MR. JUSTICE BELL:  Do you want to put part of it to the witness? 
    53
    54   MR. MORRIS:  Yes.
    55
    56   MR. JUSTICE BELL:  We have a particular folder, do we not?
    57
    58   MR. RAMPTON:  My Lord, mine is green.  I do not know what your
    59        Lordship's is.  Mine is entitled "Dr. Cannon's
    60        cross-examination documents".  In fact, it is a number of