Day 037 - 14 Oct 94 - Page 03

     
     1
     2   Q.   I know you have address difficulties at the moment,
     3        but  -----
     4
     5   MR. JUSTICE BELL:  There is no reason, if you are moving
     6        around, you need not bother to give an address unless
     7        Mr. Rampton needs it.
     8
     9   MR. RAMPTON:  No, thank you very much.
    10
    11   MR. MORRIS:  You are in transit at the moment, I believe?
    12        A.  That is right.  We are actually renting a flat prior
    13        to buying one, yes.
    14
    15   Q.   You are a writer and a researcher; is that correct?
    16        A.  That is my current occupation, yes.  My central core
    17        expertise is in marketing.
    18
    19   Q.   Can you say the kind of subjects that you write and
    20        research about currently?
         A.  Currently I write about diet, health and lifestyle
    22        generally.  I am also involved in writing about
    23        vegetarianism which has been an interest of mine for
    24        several years.
    25
    26   MR. JUSTICE BELL:  Can you keep your voice up?
    27        A.  Certainly.
    28
    29   MR. MORRIS:  Your professional background is in what?
    30        A.  My professional background is in marketing and
    31        advertising.  I established and run my own advertising and
    32        marketing company for some 10 years.  During that time we
    33        had a range of clients who called upon my expertise and
    34        the expertise of my members of staff.  The company itself
    35        is based in East Anglia and we have, therefore, had a
    36        split of clients.  The split was -- basically we are a
    37        full service advertising marketing consultancy to large
    38        regional companies and we acted as consultants, marketing
    39        consultants, and advertising promotional consultants to
    40        large national and international companies, amongst whom
         we have undertaken successful project consultancy work,
    42        marketing advertising, for ICI, Philip Morris, FMC
    43        Corporation, a very large American corporation involved in
    44         ----
    45
    46   MR. JUSTICE BELL:  Is Philip Morris the tobacco or cigarette
    47        company?
    48        A.  Yes, that is right.  We were not directly concerned
    49        with it.
    50 
    51   Q.   No.  What kind of business was the third company, the 
    52        American one? 
    53        A.  FMC Corporation makes large, heavy machinery; our
    54        marketing task for that company was to launch into this
    55        country a range of food processing equipment.  In fact,
    56        canning equipment, turn key system as it is called.
    57
    58   MR. MORRIS:  At that time your advertising and marketing
    59        experience was not geared towards food?
    60        A.  Not specifically, no, although we did establish a