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HISTORY
OPERATIONS
WORLDWIDE FINANCIAL PERFORMANCE
WORLDWIDE GROWTH STRATEGY
HISTORY
1954 Ray Kroc became the first franchisee appointed by Mac and
Dick McDonald in San Bernardino, California.
1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois,
near Chicago.
1959 The 100th McDonald's opened in Chicago.
1961 Ray Kroc bought all rights to the McDonald's concept from
the McDonald's brothers for $2.7 million.
1963 The 500th restaurant opened. The 500th student graduates
from Hamburger University. Ronald McDonald made his debut.
McDonald's net income exceeded $1 million.
1965 McDonald's Corporation went public.
1966 McDonald's listed on the New York stock exchange.
1967 The first restaurants outside of the USA opened in Canada
and Puerto Rico.
1968 The Big Mac was introduced. The 1,000th restaurant opened
in Des Plaines, Illinois.
1971 The Egg McMuff in sandwich was test marketed in the US as
McDonald's first breakfast menu item.
1972 Assets exceeded $500 million and sales surpassed
$1 billion. The 2,000th restaurant opened in Des Plaines, Illinois.
The Quarter Pounder was introduced.
1974 The 3,000th McDonald's restaurant opened in Woolwich, South
East London, the first in the UK. The first Ronald McDonald House
opened in Philadelphia.
1975 The company's first Drive-Thru opened in Sierra Vista,
Arizona.
1978 The 5,000th restaurant opened in Kanagawa, Japan.
1980 The 6,000th restaurant opened in Munich and first floating
restaurant on a steamer in Missouri.
1984 Founder Ray Kroc dies and Ronald McDonald Children's
Charities is founded in his memory to raise funds in support of
child welfare.
1987 McDonald's is serving 20 million people a day in nearly
10,000 restaurants in 47 countries.
1989 McDonald's is listed on the Frankfurt, Munich, Paris and
Tokyo stock exchanges. Michael Quinlan is appointed Chairman
and Chief Executive Off icer.
1990 McDonald's opened in Pushkin Square and Gorky Street,
Moscow.
1991 The 150th Ronald McDonald House opened in Paris.
McDonald's opened in Beijing, China,
1992 First restaurant in a European hospital opened at Guy's,
London.
1993 The first McDonald's at sea opened aboard the Silja Europa,
the world's largest ferry sailing between Stockholm and Helsinki.
1994 Restaurants opened in Bahrain, Bulgaria, Egypt, Kuwait,
Latvia, Oman, New Caledonia, Trinidad and United Arab Emirates,
bringing the total to over 15,000 in 79 countries on 6 continents.
Over 300 restaurants opened in Europe, bringing the total to more
than 2,100.
OPERATIONS
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As of December 1994, McDonald's operated more than 15,000
restaurants worldwide, in 79 countries on six continents.
Andorra, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain,
Belgium, Bermuda, Brazil, Brunei, Bulgaria, Canada, Chile, China,
Costa Rica, Cuba, Czech Republic, Denmark, Eire, Egypt, El Salvador,
Finland, France, Germany, Greece, Guadeloupe, Guatemala, Guam,
Hong Kong, Hungary, Iceland, Indonesia, Israel, Italy, Japan, Kuwait,
Latvia, Luxembourg, Macau, Malaysia, Martinique, Mexico, Monaco,
Morocco, Netherlands, Netherlands Antilles, New Caledonia, New
Zealand, Norway, Oman, Panama, Philippines, Poland, Portugal, Puerto
Rico, Russia, Saipan, Saudi Arabia, Singapore, Slovenia, South
Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, The Former
Yugoslavia, Trinidad, Turkey, United Arab Emirates, UK (England,
Northern Ireland, Scotland and Wales), United States, Uruguay,
Venezuela, Virgin Islands.
The McDonald's Corporation head office is in Oak Brook, near
Chicago, Illinois.
McDonald's is headed worldwide by Fred Turner, Senior Chairman,
and Michael Quinlan, Chairman and Chief Executive Officer.
Every day, food and drink is supplied to over 28 million people
worldwide.
In the US, 9,744 restaurants serve the population of 250 million -
one restaurant for every 26,000 people.
In the USA, 84% of McDonald's restaurants are owned and
operated by franchisees.
In conjunction with the Environmental Defence Fund in the USA,
McDonald's has developed a waste reduction plan to divert from
disposal 80% of the solid waste generated by the company's new
restaurants.
Ronald McDonald Children's Charities has given grants of more
than US$100 million sinceitsinception.
In1994,the Ronald McDonald House programme celebrated its
20th anniversary.
Hamburger University graduated its 50,000th student in 1994.
WORLDWIDE FINANCIAL PERFORMANCE
| Dollars in million | 1990 | 1991 | 1992 | 1993 |
1994 |
| No.of restaurants | 11,803 | 12,418 | 13,093 | 13,993 | 15,205 |
| Systemwide sales | 18,759 | 19,928 | 21,885 | 23,587 |
25,987 |
| - US | 12,252 | 12,519 | 13,243 | 14,186 |
14,941 |
| - Outside US | 6,507 | 7,409 | 8,642 | 9,401 |
1,046 |
| Total revenues | 6,640 | 6,695 | 7,133 | 7,408 |
8,321 |
| Operating profit | 1,596 | 1,679 | 1,862 | 1,984 |
2,241 |
| Net profit | 802 | 860 | 959 | 1,083 |
1,224 |
WORLDWIDE GROWTH STRATEGY
McDonald's growth strategy is based on three elements; i) adding
restaurants, ii) maximising sales and profits at existing restaurants,
iii) improving international profitability.
Maximising sales and profits at existing restaurants will be
accomplished through better operations, reinvestment, product
development and refinement, effective marketing and lower
development and operating costs.
Improved international profitability will be realised as economies of
scale are achieved in individual markets andasthecompany
benefits from the global infrastructure.
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