Day 257 - 06 Jun 96 - Page 14

     
     1
     2   Q.   If we add that to the 22 million and a bit that eat
     3        elsewhere do we get 43,815?
     4        A.  Yes, we do.
     5
     6   Q.   My Lord, I do not think, unless your Lordship would want
     7        further clarification from me, at least I understand it
     8        now, I ought to ask any further questions really unless
     9        your Lordship would like me to.
    10
    11   MR. JUSTICE BELL:  No.
    12
    13   MS. STEEL:   Can we have a couple of minutes to digest that?
    14
    15   MR. JUSTICE BELL: Yes, you should.  In fact, what I suggest is
    16        that you take until half past 11.  If you need more ask for
    17        it.  Try and do it by then, but it is so you can think
    18        about where that may take you.
    19
    20   MS. STEEL:   OK.
    21
    22                         (Short adjournment)
    23
    24   MR. RAMPTON:  My Lord, I have asked Mr. Riley to put on your
    25        Lordship's desk a copy of the earlier draft.  I have to
    26        observe, which we did not think of at the time, as
    27        Mrs. Brinley-Codd points out it is a privileged document
    28        since it was produced for the purposes of this case, it is
    29        not a pre-existing document.
    30
    31   MR. JUSTICE BELL:  Yes, you are prepared to waiver?
    32
    33   MR. RAMPTON:  I am prepared to waiver it on this single
    34        occasion.
    35
    36   MR. JUSTICE BELL:  Yes.
    37
    38                   Cross-examined by the Defendants
    39
    40   MS. STEEL:   When we were looking at AF3, the original AF3, the
         first time you came you said that it was primarily based on
    42        AF2.  Is that the fast track research?
    43        A.  Yes, that is correct.  Yes.
    44
    45   Q.   So, is that the same for the document that you have just
    46        created?
    47        A.  No, the document that I have just created is based upon
    48        the database from AF1, which is Taylor Nelson, so they are
    49        customer profiles from 2 different sources of information.
    50 
    51   Q.   Now, on the sheet that we have just been looking at, AF3, 
    52        the second page, the total is 8,763 but lower down in the 
    53        stars it is referred to as being a quarterly sample, and
    54        basically just over 2,000 people were interviewed four
    55        times throughout the year?
    56        A.  Yes, we analysed four quarters of data, which, on
    57        average, would give us 8,400, but when you interview people
    58        you sometimes get more than you expect or less than you
    59        expect so the number of people you eventually get will
    60        approximate to your target, but not always the same.