Day 257 - 06 Jun 96 - Page 11

     
     1        concerned.
     2
     3   MR. RAMPTON:  I am using the wrong document.  Start again,
     4        sorry, Mr. Fairgrieve.
     5
     6   MR. MORRIS:  Could we have a copy of the other document then,
     7        please?
     8
     9   MR. RAMPTON:  The other document was an early draft which you
    10        used to make some notes on.
    11
    12   MR. MORRIS:  If it is an early draft we ought to have a copy of
    13        it.  There may be a challenge to the figures.
    14
    15   MR. JUSTICE BELL: Is there a clean copy of the earlier draft?
    16
    17   MR. RAMPTON:  I do not think there is, I am afraid, no.  It is
    18        entirely my fault, I did not have this one and I had the
    19        earlier draft, which is my working draft.  I am afraid I do
    20        not have it.
    21
    22   MR. JUSTICE BELL:  Perhaps we could see if there is a clean copy
    23        of the earlier draft, but for the meantime let us proceed
    24        on the one we all have.
    25
    26   MR. RAMPTON:  We will do that.  If necessary I can do some
    27        blanking out of my notes.  Sorry, Mr. Fairgrieve, my fault
    28        entirely.  The document you have, has it got 'Number of
    29        People Eating at McDonald's by Frequency Break 1993/1994'?
    30        A.  Yes, it does.
    31
    32   Q.   Right.  Has it got 3 columns of figures?
    33        A.  Yes, it does.
    34
    35   Q.   Let me start at the right hand column where it says
    36        'Percentage of McDonald's Usage'.  You told us in relation
    37        to a different document a moment ago that those are the
    38        percentages of your estimated customer base; is that right?
    39        A.  That is correct.
    40
    Q.   So, according to these calculations, 0.18 per cent, if
    42        I can read it correctly, use McDonald's nearly every day?
    43        A.  That is correct, yes.
    44
    45   Q.   The figure in the middle, what does the figure of 40,000
    46        represent, how does it relate to the figure of 0.18 per
    47        cent?
    48        A.  The figure in the second column is derived by
    49        multiplying the number of people who responded as eating at
    50        McDonald's at this particular frequency break by a factor 
    51        which rounded the number up to a relevant percentage of the 
    52        population. 
    53
    54   Q.   Right.  Your left hand column is?
    55
    56   MR. JUSTICE BELL:  Can you just pause?  It may sound simple, but
    57        it is not to me.
    58
    59   MR. RAMPTON:  I will take it slowly, my Lord.
    60