Day 144 - 28 Jun 95 - Page 38
1
2 Q. Do you know whether their sampling included franchisees as
3 well as McOpco stores?
4 A. It would include franchisees, my Lord.
5
6 Q. Until I hear otherwise, you can work on the basis that they
7 had done their sampling in an efficient and expert way and
8 the MCD does reflect, by and large, no doubt subject to
9 anomalies here and there, what is going on around the
10 world, including the United States. I think that is the
11 platform you want for your questions on this topic, is it
12 not?
13
14 MR. MORRIS: The sampling, the opinion survey started in the
15 United States, yes?
16 A. That is correct.
17
18 Q. I think we heard that this was the first survey of its kind
19 in the UK in June 1994. Is that something which is
20 beginning to spread to other countries?
21 A. If I can just give you some general knowledge: There
22 have been several countries that have done it in the past,
23 so it may be new to the UK -- I do not recall when they
24 first instituted using the international process, if you
25 will.
26
27 I assume they have done similar things on their own, but
28 I will say there are large number of countries around the
29 world that do use that process out of Texas to give them a
30 comparison of how they are doing compared to other
31 markets. It is a rough comparison but it gives them a
32 sense of how they are doing.
33
34 Q. If we look at H1 which is the -----
35
36 MR. JUSTICE BELL: It is the first page.
37
38 MR. MORRIS: Yes. This is the one that has the subheadings
39 Rewards, Communication, Schedule, yes?
40 A. Yes, I have that.
41
42 Q. If we just go down the international column, does it
43 concern you that only 53 per cent of those surveyed say
44 that they are aware when they are eligible for pay
45 increases?
46 A. No. This is -- you cannot take hard numbers here, some
47 precise measure. People understand some questions; they do
48 not understand some questions. This is -- you get a
49 general sense from this.
50
51 Q. So we can discount this survey?
52 A. No. What I would be more concerned about is whether or
53 not there is a significant deviation from the norm, if you
54 will, the international thing ---
55
56 Q. So if it is normal for people -----
57 A. -- than if there is -- if you will let me answer --
58 then I think the marketplace needs to look into it to see
59 whether or not there is something they need to do with the
60 practice. The purpose of this is a tool to see what they
