Day 144 - 28 Jun 95 - Page 37

     
     1
     2   Q.   600,000?
     3        A.  -- somewhere in that area.
     4
     5   Q.   What kind of opinion survey response, if you can just cast
     6        your mind on that?  Would it be 10,000, would it be
     7        100,000?
     8        A.  The problem that I have is in many cases with the
     9        owner/operators, these surveys go directly back to the
    10        owner/operator and only if the owner/operator wants
    11        some -----
    12
    13   MR. JUSTICE BELL:  Let me just take over for a moment.  There is
    14        a column on H which has "MCD"?
    15        A.  Yes.
    16
    17   Q.   I have been told that that is McDonald's international
    18        norm?
    19        A.  I believe that is correct, yes.
    20
    Q.   What I would like to know is, quite shortly, what sort of
    22        sample was taken internationally and then what part of it
    23        was US sample in order to get to MCD?
    24        A.  My Lord, I would have to get that for you.  I would not
    25        know that off the top of my head.
    26
    27   Q.   It was, presumably, a sample which McDonald's Corporation
    28        thought reflected generally what was happening around the
    29        world?
    30        A.  My Lord, if I can for a second?  There is an outside
    31        organisation that manages this for us, and their
    32        statisticians and psychologists and other folks who are
    33        experts in this kind of thing, what they do is they
    34        determine whether or not the sample is valid or not valid.
    35        So I have never gotten into -----
    36
    37   Q.   I can assume, therefore, that those experts have taken the
    38        sample which they thought was sufficient accurately to
    39        represent what was going on around the world, firstly?
    40        A.  Otherwise it would be meaningless, they would not do
         something meaningless.
    42
    43   Q.   Including the United States ---
    44        A.  That is correct, my Lord.
    45
    46   Q.   -- secondly, and since there were probably more stores in
    47        the United States than the rest of the world altogether --
    48        probably, are there?
    49        A.  Yes, there are my Lord.
    50 
    51   Q.   It would, therefore, might well reflect what is going on in 
    52        the States generally? 
    53        A.  You know, my Lord -----
    54
    55   Q.   You say you cannot help?
    56        A.  I cannot.
    57
    58   Q.   Very well.
    59        A.  We give this to the outside organisation for them to
    60        figure out what is the best way of presenting this.