Day 065 - 09 Dec 94 - Page 73

     
     1   MR. JUSTICE BELL:  You see, that leaves just 24 per cent who in
     2        their answers have shown no evidence of understanding the
     3        purpose of the commercial.
     4
     5   MR. MORRIS:  Yes, but it also would imply, if that was true,
     6        that 75 per cent did not understand that commercials were
     7        showing products that were available at the stores.
     8
     9   MR. JUSTICE BELL:  Why do you say that?
    10
    11   MR. MORRIS:  Because if only one out of four children understood
    12        that, for example, it could show you things -----
    13
    14   MR. JUSTICE BELL:  No, I do not think you listened to the way
    15        I read it out, do you see?
    16
    17   MR. MORRIS:  That is what the questions were asked.  Whether the
    18        children were asked three questions and then they chose the
    19        ones they agreed with, in which case 75 per cent did not
    20        accept they would show you things you could buy and 71 per
         cent -----
    22
    23   MR. JUSTICE BELL:  I think we should ask the witness because
    24        this may be a matter of argument in due course.
    25
    26   MS. STEEL:  Can I make a suggestion which is that there is,
    27        obviously, insufficient information in this document to be
    28        able to establish in exactly -----
    29
    30   MR. JUSTICE BELL:  You can make that suggestion at the end of
    31        the day.
    32
    33   MS. STEEL:  It might just save time.
    34
    35   MR. JUSTICE BELL:  Remember we have Ms. Dibb in the witness
    36        box.  I was only trying to help.  Every time I come in to
    37        try to help it turns out to be counter-productive; I have
    38        either interrupted Mr. Rampton's cross-examination or
    39        I have not put what you think.
    40
    MR. MORRIS (To the witness):  Ms. Dibb, do you feel, having
    42        looked at these figures and the explanation or whatever,
    43        that you could rely on the findings of this survey?
    44        A.  I hear what has been said about adding up those figures
    45        and what your Lordship has said, but what is not clear is
    46        how the interviews were really conducted.  I am not
    47        entirely clear as to ----
    48
    49   MR. JUSTICE BELL:  I understand that point.
    50        A.  -- whether they were asked all three of those questions 
    51        or whether they were asked to choose one of them.  It does 
    52        not seem to help us in this particular paper on that point. 
    53
    54   Q.   You do not know whether they were leading questions or not,
    55        do you?
    56        A.  No, it is not .....
    57
    58   MR. MORRIS:  Just a legal point, we will ask the judge:  I would
    59        have thought that anyway it is not evidence in itself
    60        unless the Plaintiffs are prepared to bring the