Day 055 - 25 Nov 94 - Page 11

     
     1        sanctions that they have do differ.  But, in general, yes,
     2        I believe that neither the current code that is drawn up by
     3        the Committee on Advertising Practice for the Advertising
     4        Standards Authority or the ITC Code that we have just been
     5        referring to in any way adequately reflect concerns about
     6        nutrition and children.
     7
     8   MR. MORRIS:   Let us concentrate on the ITC proposed
     9        recommendations.  It is part 1 of the ------
    10
    11   MR. JUSTICE BELL:  What are you looking at now?
    12
    13   MR. MORRIS:  Part 1 of Responsible Food Advertising, is that
    14        correct, rather than part 2?
    15        A.  Yes.  If I can just explain what this document is?
    16
    17   MR. JUSTICE BELL:  I had better find it, first of all.  I was
    18        looking at the document which Mr. Miles has referred to.
    19
    20   MR. MORRIS:  Which one was that?
    21
    22   MR. JUSTICE BELL:  The one which appears immediately after the
    23        one we have just been looking at.
    24
    25   MR. MORRIS:  (To the witness)  Can you just give a bit of
    26        background to, before we actually look at the text of those
    27        two documents, your proposals, the ITC proposals?
    28        A.  Yes.
    29
    30   Q.   If we could just briefly go back to the Advertisers' Dream
    31        pamphlet and the NFA recommendations; is it true they
    32        predate ---
    33        A.  Yes.
    34
    35   Q.   -- this current debate?
    36        A.  Yes.  Briefly, just to give the history to this, the
    37        report "Children:  Advertisers' Dream, Nutrition
    38        Nightmare?" its recommendations included a review of the
    39        Codes of Practice, particularly in the light of the Health
    40        of the Nation.
    41
    42   MS. STEEL:  Those recommendations are on page 3 of Advertisers'
    43        Dream; is that right?
    44        A.  Yes; and those recommendations are endorsed by all the
    45        organisations that are listed on the second page of that
    46        report.
    47
    48   MR. MORRIS:  Do you just want to mention some of the more
    49        significant, or which you feel are some of the ----
    50        A.  Yes.  They include the British Dental Association, the 
    51        British Dietetic Association, the British Heart 
    52        Foundation  ----- 
    53
    54   MR. JUSTICE BELL:  I can see them all.  You mean all the ones on
    55        the third sheet which we have?
    56        A.  Yes.  Following the publication of this report and
    57        following meetings ----
    58
    59   MR. MORRIS:  Just to emphasise that, those organisations have
    60        specifically backed the recommendations in the