Day 048 - 08 Nov 94 - Page 28

     
     1        through all the sheets to try and remind yourself if you
     2        have a question to ask on it.  If you go on with the next
     3        stage of your cross-examination, and then you can spend a
     4        few minutes during the midday break checking that, if you
     5        are anxious about it.
     6
     7        I have to say that, in a case of this length, it is a fact
     8        of life that it is not realistic to remember every point
     9        you were going to put.  Counsel, supported by junior
    10        counsel and solicitors, could not hope to put every point
    11        he first thought of.  It is just not the reality of long,
    12        complicated litigation.
    13
    14   MR. MORRIS:  I want to go on to the ITC Code.  Have you read the
    15        transcripts from Mr. Miles----
    16        A.  No, I have not.
    17
    18   Q.   ----his evidence yesterday.  So you are not aware of what
    19        the issues were yesterday?
    20        A.  No, I am not.
    21
    22   MR. MORRIS:   Well, if we get the ITC Code out, which should be
    23        tab 1 of that folder.  I think it would be helpful if we
    24        had the 1993 Code, really.
    25
    26        I believe you said -- or Mr. Green said, but would you
    27        agree -- that you feel that McDonald's has higher standards
    28        than the codes that actually exist in the UK?  Would you
    29        say that is a fair comment?
    30        A.  I think there are elements to our code that perhaps go
    31        further as a restriction on us than the standard code, yes.
    32
    33   Q.   Does that apply to nutrition and health, and health issues
    34        generally?
    35        A.  I am not sure how to interpret that.
    36
    37   Q.   Well, put it this way:  is there anything in your
    38        Golden Arches Codes about any standards to do with
    39        nutrition?
    40        A.  I think, from memory, they are general advertising
         principles.
    42
    43   Q.   There is an enormous amount of detail about the specific
    44        characters and their roles?
    45        A.  Yes.
    46
    47   Q.   But there is actually nothing about nutrition, at all, is
    48        there?
    49        A.  If you say so.  I cannot remember everybody single
    50        word.  I will take your word for it. 
    51 
    52   Q.   You can take my word for it that, as far as I can see, the 
    53        only thing I can find that is anything to do with nutrition
    54        is "see a lawyer" or "get advice"; there is no actual
    55        guidance beyond that, from your memory, anyway?
    56        A.  I cannot recall any more than that, no.
    57
    58   Q.   But you are concerned about the public's health, as a
    59        company; yes?
    60        A.  Of course.