Day 046 - 04 Nov 94 - Page 42

     
     1   MR. JUSTICE BELL:  Have a look.  It is yellow VI.
     2
     3   MS. STEEL:  No, I have got that wrong.  That is something else.
     4        A.  I thought you might have that incorrect.
     5
     6   Q.   Was it used in schools at all, or not?
     7        A.  I do not believe it was.
     8
     9   MR. JUSTICE BELL:  Did calling them "The Nutrients" have a
    10        particular idea?
    11        A.  I think it was the copywriter's idea.
    12
    13   Q.   Or just a catchy name?  Do you know?  If you do not know,
    14        say so.
    15        A.  I do not know specifically why they were called that;
    16        I can only give you my impression.
    17
    18   Q.   The North Eastern Circuit has a rock band, made up of
    19        members of the circuit, called "Count 1 and the TICs"; and
    20        I wondered if it was jokey like that, or if it has some
         particular purpose?
    22        A.  Do you publish a schedule as to when they appear!
    23
    24   Q.   The point is this, that I might think it is Ronald and the
    25        Nutrients because you are trying to portray that your food
    26        is nutritious.  I want to know whether that would be fair
    27        or it is just a catchy name?
    28        A.  I think it not only a catchy phrase, but I know they
    29        were trying to talk about the basic food groups; it really
    30        did not talk about McDonald's food.
    31
    32   MR. RAMPTON:  If it helps your Lordship, I think it is in
    33        court.  It might-----
    34
    35   MR. JUSTICE BELL:  I have seen the ad.  I do not want to show
    36        that again.  It was one of the -- was it not?
    37
    38   MR. RAMPTON:  No, no.  It is completely separate.
    39
    40   MR. JUSTICE BELL:  Well, do not let us hold up Mr. Green now.
         We have marked the point, as it were, and I can look at it
    42        later.  (To the witness) It is just a question of whether
    43        you can throw any personal light on it?
    44        A.  The only thing that I know is the intention that it was
    45        supposed to represent the basic food groups.
    46
    47   MR. JUSTICE BELL:  Let us look at it later, if need be.
    48
    49   MS. STEEL:  The first thing it says is, is it not:  "McDonald's
    50        presents Ronald and the Nutrients"? 
    51        A.  Yes, like a rock band. 
    52 
    53   Q.   Yes; and could that also sound like: "You can get Ronald
    54        and the Nutrients at your local McDonald's"?
    55        A.  That was not the intention of the ad, I believe.
    56        Again, I was not part of the development specifically of
    57        that ad.
    58
    59   Q.   It also shows Ronald on a stage with these Nutrients, these
    60        depictions of nutrients, and in the background there is a