Day 046 - 04 Nov 94 - Page 41

     
     1        Car Wash Association; is that correct?
     2        A.  No.  I am sure there are many other examples where some
     3        consumer would write us and say they did not like a
     4        particular commercial, they did not like either the
     5        behaviour in the commercial, or they did not like the
     6        particular group was portrayed; and then we would change
     7        it.  I was talking within the context of a governmental
     8        body.
     9
    10   Q.   Was the complaint from the Car Wash Association -- is the
    11        Car Wash Association a governmental body?
    12        A.  No; it was the association itself that said they did
    13        not like the way their car washing was portrayed.
    14
    15   Q.   You did not want to offend the Car Wash Association?
    16        A.  That is correct.
    17
    18   Q.   So, in your mind, is the commercial interest of the Car
    19        Wash Association more important than the public health?
    20        A.  No, not at all.
    21
    22   MS. STEEL:  I just wanted to ask about "Ronald and the
    23        Nutrients".  This was a video produced by your department,
    24        you said to Mr. Rampton?
    25        A.  Yes.
    26
    27   Q.   What was the purpose of that?
    28        A.  Again, I do not believe I was in on the development of
    29        that, but I think, to the best of my memory, it was to show
    30        the different food groups that are part of a basic diet.
    31
    32   Q.   To children?
    33        A.  Yes.
    34
    35   Q.   For what reason?
    36        A.  So that they would have an idea of what those basic
    37        food groups were.
    38
    39   Q.   For the purposes of healthy eating?
    40        A.  Well, again, it goes back to some of the educational
         things that we have done in the past, the programmes we
    42        have made available through the schools on nutrition, as
    43        well as on physical fitness.
    44
    45   Q.   Right.  Were they done by your department, as well?
    46        A.  No.  Those were done by the Communications department.
    47
    48   Q.   Why was this particular video done by your department?
    49        A.  Because it was a commercial that featured Ronald
    50        McDonald, and it was part of the children's advertising. 
    51 
    52   Q.   It was part of children's advertising? 
    53        A.  That is correct; the commercial was shown on children's
    54        television.
    55
    56   Q.   Right.  It says in your statement that it was for use in
    57        the classroom by teachers of kindergarten through to third
    58        grade.  Is that right?
    59        A.  I am not sure what you are referring to, but-----
    60