Day 046 - 04 Nov 94 - Page 31

     
     1
     2   Q.   You would have decided what the content was going to be and
     3        what the schedule was going to be?
     4        A.  Yes.
     5
     6   Q.   That would have been reflected in this document?
     7        A.  That is correct.
     8
     9   MR. JUSTICE BELL:  Can I say one thing to you?  You may not be
    10        even thinking of putting things here but, in my view, you
    11        do not have to, because it has already been canvassed with
    12        witnesses on both sides, including those who consider they
    13        have some nutritionist expertise which Mr. Green has not
    14        pretended to at all.
    15
    16   MR. MORRIS:  On page 102, we see McDonald's food balanced one on
    17        top of each other; yes?
    18        A.  Yes.
    19
    20   Q.   That is the image, with the word "balance"?
         A.  That is correct.
    22
    23   Q.   When a customer, or potential customer, sees that, you
    24        would like them to think that McDonald's food is balanced;
    25        you cannot give an opinion on whether it is or not, but
    26        that is what you hope?
    27        A.  Yes, and that it would fit into a well balanced diet.
    28
    29   Q.   So McDonald's food is balanced and that it can fit into a
    30        well balanced diet?
    31        A.  I think the ad itself is very specific on the point:
    32        "Make sure your McDonald's meal balances with other meals
    33        you eat."
    34
    35   Q.   And that McDonald's food is balanced, as well?
    36        A.  I think, again, if you read the ad, it is quite
    37        specific.
    38
    39   Q.   The image----
    40        A.  Yes.  You can eat McDonald's food in a balanced way,
         and you can also use McDonald's food in the balance of your
    42        overall diet.
    43
    44   MR. JUSTICE BELL:  Let me understand exactly what you say.
    45        Whatever it has in the relatively small type in the bottom
    46        right-hand corner, what is being suggested is that the
    47        picture demonstrates McDonald's food being balanced within
    48        itself.  Do you see?  Is that part of what the promotion is
    49        intending to portray?
    50        A.  The specific thing, I think, is that the whole balance 
    51        of your food is the most important thing, and that 
    52        McDonald's can fit into a well balanced diet; that 
    53        McDonald's has a variety of items that you could use, and
    54        you can balance them as well.
    55
    56   MR. MORRIS:  Then, on page 104, "What we're all about", it shows
    57        meat, potatoes and milk; yes?
    58        A.  Yes.
    59
    60   Q.   Balanced on top of each other?