Day 046 - 04 Nov 94 - Page 24

     
     1        calories from fat?
     2        A.  I am not sure what you are referring to.
     3
     4   MR. MORRIS:   We can move on from that.
     5
     6   MR. JUSTICE BELL:  I think we can, yes, because we have had
     7        quite a lot of evidence on it already from people with
     8        expertise in the field.
     9
    10   MR. MORRIS:  If we look at just a couple of points, to get them
    11        out of the way.  It is at a bit of a tangent -- no.
    12
    13   MR. JUSTICE BELL:  Just sit down for a moment and take stock of
    14        where you are and where you want to go next.
    15
    16   MR. MORRIS:  If we go to page 402 in the pink bundle VII,
    17        Advertising bundle, tab 19; this is the 1990 OPNAD Annual
    18        Report, yes?
    19        A.  Yes.
    20
    Q.   This is the Chairman's Letter, Paul Sweeney?
    22        A.  Yes.
    23
    24   Q.   He is still chairman?
    25        A.  No, he is not.
    26
    27   MR. JUSTICE BELL:  It is an annual thing?
    28        A.  Yes. They are elected on an annual basis.
    29
    30   MR. MORRIS:  The fifth paragraph down says:
    31
    32         "America's tastes are changing.  Concern for diet, reduced
    33        fat and healthy foods are 'in', not only today but for the
    34        future.  People have come to us for our great food for
    35        35 years and they will continue to do so.  We have taken
    36        giant steps with changes in the content of our food."
    37
    38        Then it says:  "As I write this, McLean Deluxe is being
    39        announced to the world.  91% fat free and 100% delicious
    40        taste.  This is what our customers want and we did it."
    41
    42        So the McLean Deluxe is a response to people's concerns
    43        over fats and healthy food; is that correct?
    44        A.  Yes.
    45
    46   Q.   "Giant steps have been taken," it says there.  When it
    47        says, "Concern for diet, reduced fats and healthy food are
    48        'in'", do you think he is trying to imply that that is
    49        just a fad, a trend?
    50        A.  Again, I cannot tell you, when he wrote the letter, 
    51        what specifically he meant, but I believe he certainly said 
    52        that there is more concern about it. 
    53
    54   Q.   McDonald's has often had criticism, has it not, over the
    55        nutritional content of its food?
    56        A.  Yes, we have had criticism.
    57
    58   MR. MORRIS:   If we go to pink volume VIA.  We are going to stay
    59        on this volume for a little bit.  We can take that other
    60        volume away now.  Tab 36.