Day 046 - 04 Nov 94 - Page 22
1 the reasons why we make available a lot of physical fitness
2 and nutrition programmes, educationally.
3
4 Q. If we go to another ad, which actually is behind Sue Dibb,
5 I think. It is one of those 12 documents that were behind
6 Sue Dibb's statement.
7 A. Can you refer me again to the binder?
8
9 MR. MORRIS: I think it is yellow volume VI. Is that right?
10
11 MR. RAMPTON: No. Those are the Plaintiffs' statements.
12
13 MR. JUSTICE BELL: It is in pale blue 1B, section D at number 2.
14
15 THE WITNESS: That was all the way before tab 3, if I remember.
16
17 MR. JUSTICE BELL: That is right.
18
19 THE WITNESS: I have it.
20
21 MR. RAMPTON: My Lord, I am a bit puzzled by this. Mr. Morris
22 mentioned 12 documents behind Sue Dibb. I have three.
23
24 MR. MORRIS: (To the witness) If you just leave that for a
25 minute; do not worry about it for the moment. If we keep
26 that open at that place, but if we just hold our fire until
27 we get -- I am trying to get the original ad. Do you
28 remember an advert which announced your new McLean Deluxe
29 as 91 per cent fat free?
30 A. Yes, I do.
31
32 Q. That was a big promotion?
33 A. It was one of our promotions that year, yes.
34
35 Q. That was a national promotion?
36 A. Yes. It was introduced nationally.
37
38 Q. Did that continue for six months, or all year, or two
39 years?
40 A. It continued for a considerable length of time. I do
41 not remember the exact amount.
42
43 MR. MORRIS: I am trying to find the original advert.
44
45 MR. JUSTICE BELL: Which one is it?
46
47 MR. MORRIS: It is not actually in there. There is a reference
48 to it, but I want to show the original ad first.
49
50 MR. JUSTICE BELL: Think about what you are going to put to the
51 witness, first of all, because the question you ended up
52 asking him about Slugger, you could have just put to me
53 that if the evidence was such and such, that would be
54 deceptive. The fact that Mr. Green has come from America
55 and is employed by the First Plaintiff in a particular
56 position did not enable him to answer the question one jot
57 better or worse than any man in the street.
58
59 MR. MORRIS: Right. Okay.
60
