Day 045 - 03 Nov 94 - Page 38

     
     1        before lunch.
     2
     3   MR. RAMPTON:  Might I use that opportunity to make a polite
     4        enquiry -- roughly speaking only, of course -- whether it
     5        is thought that the cross-examination of Mr. Green might
     6        finish today; if not, roughly whether it might finish
     7        tomorrow, because of Mr. Miles.
     8
     9   MR. JUSTICE BELL:  We will break off there, anyway, Mr. Morris.
    10        So you can come back again at two o'clock.  What is the
    11        best indication you can give me of cross-examination?
    12
    13   MR. MORRIS:  I think we will probably finish around about lunch
    14        time tomorrow.  I do not know what means for Mr. Miles.
    15
    16   MR. JUSTICE BELL:  That is really up to Mr. Rampton.  It no
    17        doubt depends on how easy it is to communicate with
    18        Mr. Miles.  Is he in London?
    19
    20   MR. RAMPTON:  My Lord, yes, he is.  He is a busy man and, if it
         were possible to do so, given that indication, I should
    22        quite like -- I am subject to correction by
    23        Mrs. Brinley-Codd -- to stand him down for tomorrow,
    24        because "about lunch time" -- I see head shaking going on.
    25
    26   MR. JUSTICE BELL:  What I would like you to do is make some
    27        enquiry, because do you remember that Professor Keen was
    28        kind enough to say that, if he got a phone call about
    29        one o'clock, he would come from his hospital at two?  In
    30        fact, he came anyway, I seem to remember, on that day.
    31        Unless there is desperate inconvenience to Mr. Miles doing
    32        that, I would be loath to lose what might be half a day.
    33        We might be able to give him a telephone call at about 12
    34        noon rather than one o'clock.
    35
    36                       (The Short Adjournment)
    37                                                     2.00 p.m.
    38
    39   MS. STEEL:  I think you have mentioned that you were targeting
    40        your advertisements at heavy users of McDonald's; is that
         right?
    42        A.  Yes.  The greatest potential for us to increase our
    43        sales are those that are already heavy users of the quick
    44        service restaurant and, in particular, heavy users of
    45        hamburger restaurants.
    46
    47   Q.   And heavy users of McDonald's?
    48        A.  That is correct.
    49
    50   Q.   What do you mean by a "heavy user"? 
    51        A.  Usually, the definition is someone who comes and eats 
    52        out once a week at McDonald's, is a heavy user, once a week 
    53        or more.
    54
    55   Q.   Once a week or more?
    56        A.  That is correct.
    57
    58   Q.   You also have a category that you call a "super heavy
    59        user", do you not?
    60        A.  Yes.