Day 044 - 02 Nov 94 - Page 40

     
     1        organised.
     2
     3   MR. MORRIS:  Birthday parties.  On page 151 there is a whole
     4        thing there about birthday parties.  Sorry, page 150, as
     5        well:  "Everybody loves a birthday party"; and McDonald's
     6        Corporation of course makes profits out of birthday
     7        parties, do they not?
     8        A.  Yes, they do.
     9
    10   Q.   Is that why they like them so much?
    11        A.  No.  I think children like birthday parties; at least,
    12        my children do.
    13
    14   Q.   Why do McDonald's like birthday parties so much?
    15        A.  Because it can be an enjoyable experience for the
    16        children who are involved, and it is a potential for
    17        additional sales in the restaurant.
    18
    19   Q.   It says here, in page 150 under "birthday parties", the
    20        second half of that second sentence:
    21
    22        "Put them together at McDonald's and you've got an
    23        important way to generate added sales and profits....."
    24
    25        So it is an important way to generate added sales and
    26        profits, is it not?  It is not just like a side issue?
    27        A.  It is one of the ways to generate additional sales and
    28        profits; that is correct.
    29
    30   Q.   It is an important way, is it not?
    31        A.  Yes.
    32
    33   Q.   On page 151, internal page 151, second to last paragraph on
    34        the left-hand side:
    35
    36        "Suggestive-selling food to adults attending the party -
    37        sold at menu-board prices - will expand the party's sales
    38        and profitability."
    39
    40        So are you taking advantage of the parents as well as the
         children, Mr. Green?
    42        A.  If the adult who is visiting the party would like to
    43        have some food as well, that would be great, and we would
    44        suggest that to them.
    45
    46   MR. JUSTICE BELL:  Whether you are taking advantage of the
    47        parent must depend on the parent's attitude, must it not?
    48        Not everyone is lucky enough to live in a home where they
    49        have bags of space if they want to get their child's
    50        friends in for a party. 
    51        A.  In the United States, there are a number places where 
    52        people can go to have birthday parties outside of the 
    53        home.  They are very convenient, and they offer a way where
    54        Mum does not have any muss or fuss and she can have one
    55        total package.  This is just one area that McDonald's
    56        provides that service, as well as many others.
    57
    58   MR. MORRIS:  Under "Store Tours" on page 151, bottom right hand,
    59        the first point, in italics in the second paragraph,
    60        is:  "Store tours are a long-term sales builder."  Is that