Day 044 - 02 Nov 94 - Page 13

     
     1        person who I report to, who is the Executive Vice President
     2        of Marketing and the Chief Marketing Officer.
     3
     4   Q.   What is his name?
     5        A.  His name is Paul Schrage: S-C-H-R-A-G-E.
     6
     7   Q.   The meetings which you attend, the international meetings,
     8        they are responsible for the international strategy, are
     9        they?
    10        A.  No.  Each country really develops their own specific
    11        strategy, but within the context, obviously, of an overall
    12        broad strategy that marketing has for McDonald's.
    13
    14   Q.   Does McDonald's care about the public's health?
    15        A.  Certainly.
    16
    17   Q.   Do you have nutritionists working with the Corporation?
    18        A.  Yes, we do.
    19
    20   Q.   When you promote your food, are you aware of health-related
         issues?
    22        A.  I am not exactly sure what you mean.
    23
    24   Q.   You say that you care about the public's health, and your
    25        job is to promote McDonald's food?
    26        A.  Yes.
    27
    28   Q.   Do you promote it irresponsibly, without caring, or do you
    29        promote it with some advice and awareness from those in the
    30        Corporation that are responsible for that?
    31        A.  From a strict advertising point of view, we promote our
    32        food by the attributes that the food has, yes.
    33
    34   Q.   Do you get advice on that?  There are people in the
    35        Corporation who pass on their advice to your section?
    36        A.  Yes.  The nutritionists who you talked about are
    37        primarily advising those who develop the food and produce
    38        the food and, except in the case where we are using
    39        advertising to talk about the nutritional value of the
    40        food, those people do not necessarily advise the marketing
         effort.
    42
    43   Q.   No.  But within the corporate ethos, there is some kind of
    44        collective responsibility, is there?
    45        A.  It certainly would want to be a good company, yes.
    46
    47   Q.   It is part of McDonald's policy to care about the public
    48        health, which would inform all departments; is that
    49        correct?
    50        A.  Certainly, as I understand, it is part of McDonald's 
    51        policy to ensure that anyone who wants to know about the 
    52        content of our food and the nutritional value of our food 
    53        can have that information, yes.
    54
    55   Q.   No, I did not say that.  You have said that the Corporation
    56        cares about the health of the public.  Does that inform all
    57        the departments of the Corporation, from the top to the
    58        bottom and sideways, or is that just something that a
    59        department can take or leave, depending on how it feels
    60        like it?