Day 041 - 28 Oct 94 - Page 16

     
     1        which your Lordship was given this morning is only partly
     2        referable to this tape because I understand the first part
     3        of this tape is adults' advertisements, and the children's
     4        advertisements on this tape start, I think, at the
     5        beginning of the list, but do not go much beyond robots in
     6        1990.  There is another tape consisting entirely of
     7        children's advertisements which I myself was not proposing
     8        to show, unless your Lordship was enthusiastic to watch it.
     9
    10   MR. MORRIS:  Can we have a couple of minutes to get organised?
    11
    12   MR. JUSTICE BELL:  Yes.  Is there some way of just letting me
    13        know which ad I am actually watching on the list?  Does Mr.
    14        Hill know, for instance?
    15
    16   MR. RAMPTON:  Mr. Hill does not, but Mr. Hawkes will be able to
    17        say, I hope, when the adult advertisements end and the
    18        children's begin.  It may be that it will be obvious that
    19        the first one is Wild West.
    20
    THE WITNESS:  Yes, it is.
    22
    23   MR. RAMPTON:  One can take it from there, I hope.
    24
    25   MR. MORRIS:  Is it a possible to have a twenty seconds break
    26        between each ad so we can stop and take notes, because they
    27        are going to be very fast?
    28
    29   MR. JUSTICE BELL:  Is it possible to do that?
    30
    31   MR. MORRIS:  We have not got a name; if you could give each one
    32        a name it would be helpful, or to say "No. 1" at least.
    33
    34   MR. JUSTICE BELL:  What I suggest, Mr. Rampton, unless you have
    35        no objection, if the tape can be stopped when we get to the
    36        end of an ad and then Mr. Hawkes can just say:  "That was
    37        Wild West" or whatever.  What is "MYD" on the list?  You
    38        have "Wild West" and in brackets "(MYD version)"?
    39        A.  Probably "Makes Your Day" version, which was a new
    40        theme line that we used.
    41
    42   MR. JUSTICE BELL:  That comes from a quote from a well-known
    43        actor in a well-known film "Makes Your Day" or did
    44        McDonald's get there first?
    45        A.  No, he got there first!
    46
    47                   (Video recording was then shown)
    48
    49   THE WITNESS:  I think that one was actually called "Meals on
    50        Wheels". 
    51 
    52               (The second video recording was shown) 
    53
    54   MR. JUSTICE BELL:  Is that the Paramount -- I cannot remember --
    55        is that how Paramount Pictures start with the edifice and
    56        the search light flashing across?
    57
    58   MR. RAMPTON:  No, my Lord, it is Twentieth Century Fox.
    59
    60   THE WITNESS:  It was called "Double Features".