Day 009 - 08 Jul 94 - Page 10

     
     1        would be entombed in the landfill.
 
     2        Probably the hallmark incident that exploded the solid
              waste situation was the Mobro Barge.  I believe that
     3        happened in 1987.  That is where some of America's solid
              waste was on a barge destined for some place across the
     4        ocean.  Nobody would take that barge into their port.
              They were sent back to New York City and made all the
     5        headlines across the United States.
 
     6   MR. JUSTICE BELL:  It was a matter of principle involved in
              that?
     7        A.  It was very symbolic.  It was symbolic.  We have a big
              problem in the United States in solid wastes.  We are even
     8        shipping it overseas.  It really sparked, back in 1987,
              tremendous initiatives on all levels to handle solid
     9        waste.
 
    10   MR. MORRIS:  Right.  For you being seen to be environmentally
              aware, you said it is good for business because your
         customers care about the environment, basically, you said?
              A.  Well, there are two factors in that; one is, yes, our
    12        customers, all the research we have done, one of their
              core values is environmental concern.  Also, from a pure
    13        business perspective, we have found that environmental
              initiatives have bottom line practicality towards our
    14        business exclusive of the satisfaction of fulfilling
              customers' expectations.
    15
         Q.   That gives you what you said was enthusiasm; that gives
    16        you extra enthusiasm?
              A.  Yes, it does.
    17
         Q.   In the 1970s, or before 1975, you were using, were you
    18        not, paper board clam shell packaging?
              A.  We were using paper board for Big Mac sandwich.  We
    19        were also using for smaller sandwiches, the typical
              hamburger, small hamburger, cheeseburger, wraps, simple
    20        basic wraps.
 
    Q.   At that time what were the wraps made of?
              A.  The wraps were made of paper and wax; basically a
    22        small component, about four per cent wax, 96 per cent
              paper.  Those are the same basic wraps we use today for
    23        the hamburger and cheeseburger.
 
    24   MR. JUSTICE BELL:  The wax, what is that?  Just water proofing,
              moisture proofing?
    25        A.  Exactly correct.  It is a barrier for moisture.  It is
              also a barrier for heat loss.  For the smaller sandwiches 
    26        we have found that always to be a very successful 
              packaging option.  The smaller sandwiches, as you can 
    27        imagine, are less complicated in terms of their
              composition by McDonald's and therefore require,
    28        historically have required less packaging to provide the
              qualities we are looking for.
    29
         MR. MORRIS:  That is different, is it not, from the wraps now,
    30        or -- is it fundamentally different or roughly the same?
              A.  It is very different.  We have many different types of