Day 009 - 08 Jul 94 - Page 07


     
     1        if I could, just one minute further, because there is no
              mathematical calculations that are purely quantitative
     2        when you try to measure the impacts in those areas.  There
              are quantification numbers that do come out of each of
     3        those areas, but there are many other considerations that
              are not quantifiable; they are not mathematical.  So,
     4        therefore, you combine the quantitative information along
              with the qualitative information in those four criteria.
     5
         Q.   Your job is environmental affairs; is that correct?
     6        A.  Yes.
 
     7   Q.   Are there other branches of the corporation who deal with
              the other three matters?  Obviously, costs and
     8        availability must be a business -- that is just purely a
              financial matter.  There is a department that deals with
     9        overall financial matters, yes?
              A.  Let me -----
    10
         Q.   I do not mean just with packaging?
    11        A.  Let me explain a little bit.
 
    12   MR. JUSTICE BELL:  Do you mean there is an equivalent,
              Mr. Langert, for customer impact, operational, efficiency
    13        and cost and availability?
 
    14   MR. MORRIS:  Yes?
              A.  In the broad sense, yes.  Let me explain how we
    15        approach that.  However, each one of those components is
              each of our jobs, but there is a director of accounting
    16        and finance.  There is director of operations.  We have a
              director of customer satisfaction.  We do have people,
    17        their expertise would be that subject matter, but each
              person -- in the way we handle environmental affairs, and
    18        it is the way we handle other subject matters -- each
              person in management needs to be also knowledgeable.  They
    19        work on other areas of the business.  When I work on
              environmental affairs I am at the same time gathering
    20        information on cost impact, operational impact etc..
 
    21        Environmental affairs is not just my job, environmental
              affairs -- part of my job is to integrate it into the
    22        other positions of the company into what they do, so when
              they make decisions they are gathering information
    23        relating to environmental impact.
 
    24   Q.   Right.  But the company obviously feels that, or does the
              company feel that the reason it has an environmental
    25        affairs officer is because they take that area of balance
              seriously? 
    26        A.  Yes, we feel that we need someone like ----- 
  
    27   Q.   A specialist?
              A.  Someone like myself.  I would not necessarily call it
    28        a specialist.  I would call it somebody that can spend all
              their time with focus for the company, correct.
    29
         Q.   I do not know what you called it, "customer affairs" --
    30        how long have McDonald's had a customer affairs director
              or department?

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