Day 002 - 29 Jun 94 - Page 26
1 this leaflet was being circulated. As far as
I understand, it was for specific enquiries rather than
2 public distribution in general.
3 Before I go through it line by line, if I could say more
about the publication which should be dealt with first,
4 before going through the leaflet line by line.
5 McDonald's have said that it was the only thing they could
do was to take court action, although it took them six
6 years to do that. They never provided any facts to London
Greenpeace to contradict a single word of this fact
7 sheet. This Veggies from Nottingham fact sheet (which
Veggies had legal writs served on them in 1987 which was
8 three years before the writ on the London Greenpeace
group) is associated with London Greenpeace as part of a
9 network, having communication with each other, not
formally or organisation connected, but they were in touch
10 with each other. So, London Greenpeace were aware of
Veggies' case.
11
This is quite important, certainly in terms of the malice
12 allegations, but McDonald's complaint to Veggies about the
London Greenpeace fact sheet that Veggies was circulating,
13 which at that time was identical, absolutely identical, in
every way, was the material about the rainforest, the use
14 of the words "torture" and "murder" for describing the
rearing and slaughter of animals; whereas Mr. Rampton said
15 torture and murder were not really here nor there as a
matter of fair comment.
16
However, when they threatened to sue Veggies, that was the
17 only complaint they made apart from the rainforest
material. So Veggies changed the words "torture" and
18 "murder" to "slaughter" and "butchery" as part of a deal
that was made with the solicitors, McDonald's solicitors.
19 Although the text is identical in the section about
animals to the one that is still being circulated today
20 and the London Greenpeace fact sheet -- I am not sure if
you have a copy of this one. I should give a copy.
21
I think it has been disclosed, but I do not know which
22 bundle it is in. It is slightly folded out differently.
If you open it up on the inside it says: "In what way are
23 McDonald's responsible for the slaughter and butchery of
animals?" The section underneath that is identical in
24 every word to the material complained of in this action.
The only thing that was changed was "torture" and "murder"
25 in the headline which Mr. Rampton says is a matter of fair
comment anyway.
26
So we then have to look at the other side of page: "Why
27 is it wrong for the beef industry to destroy the
rainforest?" There is a rewording of the rainforest
28 section saying that Veggies saying they do in the have the
information to prove that McDonald's have used ex
29 rainforest land or imports. We now know and McDonald's
did say to them categorically in a letter to Veggies
30 demanding an apology saying: "Neither their USA nor
Canadian companies or any other company in their group in