- Campaigns -
radical=poor promotion
Posted by: Ping ( China ) on June 19, 1997 at 20:25:53:
In Hong Kong (or in most south east asia country), it is hardly promote the idea such as boycott Macdonald. There is a very week foundation of the social movement . Certainly ,there has been some campagin such as the 'Boycott Macdonald Day ' organized in Hong Kong. However its effect was very limited or even have negative effect.
I think that the promotion of this campagin is too poor. It is hardly make the mass understand why we should byocott the Macdolnald. There is a very week foundation of communism (beacuse of the colonizism), as a result we know very little about the evil of the 'Big Coporation'. In my view in the 'Byocott Macdonald Day'( I think it is organized by some oversea organizations),I could only see a group of agents sending borchures. And in the borchure ,it only contains those slogans like'Don't eat in Macdonald because they exploit the environment!', and no futher explanation.Futher more the 'Anti-Macdonald Guy' always have conflict with the Macdoland officals .In the eye of we local citizens, it seems that it is an incident of some radical showing off themselves.
It seems that the situation will only be worse, because the younger generation is more hallucinated by the advertisement of Macdonald. As a result, the whole anti-Macdonald campagin will be more isolated and it will more isolate itself to the public.Then it will become more radical and will gain less support. Obviously it is cumulative. The solution is : Don't byocott Macdonald first .You should first explain and come more close to the general citizens. It is the most important to promote and explain the idea(they are the largest customers). I think an exhibition of showing how the animal is beinf exploited by Macdoland will be much more better promotion than just pushing and fighting with the exploited Macdonald Staff!
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