I just watched the '2 world collide' documentary. 100% agree with your campaign. But...
I really hate being handed leaflets on the street. They generate a lot of rubbish and cause a lot of litter.
Of course, I can not think of a better way of getting the message through to the drones who are walking out of McDonald's, but...
I still think using paper products to get the message across is hipocritical.
Ahhh.. the old catch 22--
McSpotlight: Speaking as a veteran of many such protests, if we see any leaflets being dropped, we pick them up.
Leaflets aren't a perfect solution; but not everyone has access to the 'net; and the leaflets are at least a good way of showing that the campaign is run by real, ordinary, everyday people, not upper-management suits in impersonal office.