- Campaigns -
Parents/Residents Campaign in Harrow, England - Our victory and some wider thoughts
Posted by: IainB ( United Kingdom ) on October 21, 1999 at 17:17:43:
McDonalds targeted a new site (previously a pub) next to a school. As concerned parents and residents we have managed to convince the council to turn down their planning application to change the site layout into a "drive around". I have never been anti-McDonalds per se and think is reasonable they trade their products (if people want them) at high street and suitable locations. Next to a school is clearly not one of them. McDonalds have clearly saturated coverage of high streets in the UK, and in order to met the financial objectives of the company are targetting more and more places which are unsuitable. Setting aside the rights or wrongs of this policy, this is a flawed marketing approach since it will in the end alienate parents and residents that it wishes to attract as customers. Ulimately, they will have to move towards and embrace some of the views expressed by people who oppose them if they are to survive. This may not happen straight away and may take several generations. If I was asked what brands would be around in 50 years time, McDonalds would not be one of them since they are currently arrogant and do not listen.
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